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Basic Advertising Methods | Article #11: ARTICLE MARKETING – PART 3

I was debating about whether or not to even cover this topic yet simply because it gets more into a method geared for a specific type of business. But I think for people who want to do something like this, you might want to read this. I was eventually going to include it in the more advanced articles anyway. But since this is such a big thing today, I figured I’d share it now.

By now, you may or may not have heard about something called “Bum Marketing” If not, I’ll give you the 20 cent tour. The whole concept is a little more involved than what I’ll be sharing here, but this will give you the basics.

Anyway, here’s bum marketing in a nutshell.

Remember I talked about finding niches and what to look for as far as how many searches are done for a keyword each month and how many competing sites you have. Well, Bum Marketing takes this one step farther to the point of specializing in niches that have so little competition, but enough monthly searches to actually make it so that you might make a few sales out of the deal. Let me say, you will NOT get rich off of this unless you do a TON of writing.

What you want to do, and this is the hard part, is find a niche where there is no more than 1,000 competing sites for that keyword or keyword phrase, but at least 3,000 to 5,000 searches a month. This will ultimately give you a wide open field to break into this niche.

Let’s do a real time example, as of this writing, to show you what I am talking about.

Let’s go to our search engine and look for a keyword phrase that has very few competing sites on Google.

I decided to start with “movies.” Yes, it’s a broad phrase, but this tool...

http://freekeywords.wordtracker.com/

Will give you a number of alternatives. So when typing in “movies” I came up with a pretty long list. I finally got down to one phrase...

”List Of Christmas Movies”

Wordtracker came back with 361 searches. Now, you have to multiply that by 4 to get the total number of Google searches, roughly. That’s about 1400 searches a month. Not bad.

But, the key is, how many competing sites for that keyword?

I then went to Google and typed in “List Of Christmas Movies” and came up with only 249 competing sites.

Wow! We’ve struck gold. How?

Simple. Write an article on “List Of My Favorite Christmas Movies”

Submit it to Ezine Articles AFTER you have a site set up with:

1. In depth reviews of a number of Christmas movies.

2. Links to be able to purchase these movies online from your Amazon account or whatever place you want to deal with.

3. You can have other movie related items at the site, but the key is to narrow in on your target market.

The Bum Marketing theory is, for every article you write, you’ll make 1 sale per month. Want to make 30 sales a month? Write 30 articles.

Over time, more and more people will see these articles and your income will increase.

Just repeat the process for any niche you want. Yes, the research takes time, but once you find a gold mine, you WILL profit from it because very few people are doing this.

Try it if you have some time.

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