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Relationships| Article #114 :RELATIONSHIP SELLING – PART 2

In this installment of relationship selling, we're going to look at being an expert for your sales prospect.

When it comes to Internet marketing, people get involved in programs hoping for that big score. The problem is, most people have no idea how to promote their program and don't know how to go about getting that information. As a result, they are left out on their own to fend for themselves and ultimately, as what happens 95% of the time, they fail. It's not because they didn't put in an honest effort, though there are some who don't do that, but it's because they just didn't have the right guidance. This is where you come in.

When you approach somebody about joining your program, you want to approach them as an expert on the program. The first thing you want to do is explain the program to them in complete detail. Many people don't want to do this because they are afraid that they'll be giving away too many secrets. The truth is, there is so much to learn about any one program that it would be impossible to teach somebody everything. Advertising techniques alone can take years to learn. So don't worry about this. Approach the person as somebody with knowledge. Make them understand that you know what you're talking about and more importantly that you know what you're doing.

But even more important than just imparting this knowledge on them is making them understand that you will personally see to it that they get the same knowledge for themselves. Make them understand that you are there to help them with the program. You're not just getting them to join your program. You're getting them to become a partner with you. This is especially true if you have a program where your people are benefited by your own efforts. This way they know that not only will they get your knowledge but your help as well.

In becoming their expert and partner you have to first show your own results. This means showing them exactly how long you've been doing the program as well as how much you have made from it. Many people feel this is none of anybody's business. But the truth is, if you don't have any credibility, or don't want to share your credibility, you're going to have a very difficult time getting anybody to believe a word you say. There is an old saying that the proof of the pudding is in the eating. This is no less true in Internet marketing. If you can show a person that you are successful then you have a lot better chance of convincing that person that they can be successful as well.

It is also important to back up what you say. If you tell somebody that you are going to help them with the program then you better mean it. It's best to allow them access to your phone and email. At least email, if you don't want people calling you at all hours of the night. If a person really believes that you are going to be there for them then there is a greater chance that they will join your program.

Become their expert. Become their partner. Become their friend.

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