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Relationships| Article #116 :RELATIONSHIP SELLING – PART 4

In this installment of relationship selling, we're going to cover the process of explaining the "do what you do - get what you get" syndrome. This is one of the hardest things to get across to people, but once you've done it, a big part of the battle is won.

One of the biggest problems facing most people who are trying to make a living on the Internet is that they simply don't know what they're doing. They may have even got your first computer and can just about turn it on. What the majority of these people do is hook onto the first thing that they come across, buy into the hype and then seek one person's opinion on how to go about making their business work. After they've done this, they basically put their work day on auto pilot, not doing any thinking on their own. This is where they run into problems.

Unless they are extremely lucky and latch onto something that actually works well and somebody who knows what they are talking about, they end up following this routine for days, weeks, maybe even months and see results that are less than satisfactory. Because they don't know any better, they keep doing what they're doing. They hope that eventually things will turn around. What they don't realize is that the process they are following just doesn't work and unless they change what they're doing they're not going to see any difference in their results. The problem is, they don't want to hear this or believe it. That's where you have to convince them through a personal touch that they're wasting their time doing what they're doing. How do you do this?

More likely than not, you've done all the things that this person is doing. You can then speak to this person from experience. Tell them how you went the ad posting route to promote a web site or that you've gone the MLM route to making money. Explain the pitfalls of each. Explain why it doesn't work and can't work. Explain what needs to be changed in order to see results. If you do this without trying to sell something and actually give the person enough information that they can see changes on their own without having to spend any money, more likely than not, they'll be receptive to listening to you when you present them with your opportunity.

Human beings are a strange lot. They can be stubborn and pig headed. It is very hard for us to admit failure. So when we spend so much time on something and it doesn't work, it's very hard for us to stop doing it. Why? Because we are admitting that we wasted our time doing that particular procedure. For some of us, this is almost impossible to do. That's why breaking this syndrome is so hard. But if you speak to a person from your heart and experiences, you can actually break them of this endless cycle of failure that they're almost certain to repeat for weeks, months, or even years to come.

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