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Relationships Selling| Article #123 :RELATIONSHIP SELLING – PART 10

In this installment of relationship selling, we're going to cover the second personality type. The critic.

We've all run into them. The person who's got an opinion, mostly bad, about everything. Nothing you or anybody else does is right. There's a problem with everything. And while it is certainly true that nothing in this world is perfect, the critic goes out of his way to point out the problem with every little thing, no matter how small it is, and make a mountain out of a mole hill.

The worst part about the critic, when it comes to selling, is that he is always criticizing but never does anything about the problem. He'll point out everything that may be wrong, but ask him to try to come up with a solution to the problem or even try to do something about it and he'll just shrug his shoulders.

When it comes to recruiting for your business, just what can this person bring to the table? Well, don't expect the critic to become one of your top salespeople because he's not going to strain himself to do the work. However, he may just come up with some problems that you may or may not be aware of. In doing this, while he himself is not going to do anything about them, by making you aware of them, it gives you the opportunity to put some plans into action to deal with them. I personally look forward to having a few critics in my downline. I have learned from experience that I'm not going to think of everything. By having the negative Nelly around to point out every little problem, it may just save me from making some major mistakes down the road, especially if I myself can find some solutions to these problems.

So how do you deal with the critic? Well, for one thing, you have to understand that the critic loves to hear himself talk and will rarely listen. So you in turn must be a good listener. A lot of what he may say may just be sour grapes. But most critics are actually quite knowledgeable about Internet marketing and because of this, when they do say something, it is always quite possible that something useful will come out of their mouth. It is up to you to realize when that valuable piece of information has been relayed to you.

More likely than not, the critic isn't going to stay in your organization for long, but before he does leave, trust me, he's going to give you an earful. You'll know everything that's stuck between those two ears of his, most, if not all of it, bad. But that's okay. If he's really knowledgeable, you'll learn a lot. And if by some miracle he makes a sale for you, well, then that's gravy.

Just don't hold your breath or get your hopes up. Chances are, you'll be spending more time having your ear chewed off than getting anything productive out of the critic.

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