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Guidelines To Follow| Article #127 :5 RULES FOR TREATING CUSTOMERS

As marketers, we sometimes forget that the person on the other side of the sales equation is somebody who really needs our product or service but wants to make sure that it is JUST the right one for them. It is no different than when you go to the store to buy a new TV. You want one that is going to be sturdy, easy to use and give you a picture quality that you'll be happy with, all at a price you can live with. Well, your potential customer wants the same thing. He expects no more and should get no less.
So, how do we conduct our business so that the customer will be as informed as possible without giving away so much information that they no longer need our product or service? This applies mostly to money making opportunities, of which there are so many.

Well, rule number 1 is to be honest about what you DO say.

Don't fatten up your ads or sales page with a lot of hype. People are sick of seeing things like "$30,000 in 30 days, GUARANTEED" They've been there and done that and each time they end up disappointed. So be honest about the potential of your program given a modest effort.

Rule number 2 is to give them as much info on the page or in the ad as possible for them to make an informed decision. This doesn't mean you have to tell them everything about your product or service. Just enough so that the main points are covered. Also, if there are costs involved, these should be stated somewhere on the site or ad. Don't tell the customer that something is free for them only to find out that there are hidden costs.

Rule number 3 is to give them a way to contact you personally, either via email or phone or both. Sometimes a person just needs to see that there is a real person on the other end of the deal they just got involved in. Certainly when you go to the store to buy that TV you get to talk to a real sales person. Well, your customer should at least be able to get to you through an email.

Rule number 4 is to assure the customer that if they are not satisfied with the product or service in any way that there is a refund policy. This policy should be clearly stated either in your ad or on your sales page.

Rule number 5 is to assure the customer that if they need any help with the product or service that they can come to you for support. The last thing anybody wants is to buy something and then when they have trouble making it work, they can't reach anyone for assistance.

If you follow these 5 rules and think of your customer first and foremost, you are not only certain to get lots of business, but you're certain to get lots of repeat business as well.

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