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Beat Your Competition| Article #133 :5 WAYS TO KILL YOUR COMPETITION – PT 1

Killing your competition sounds like a brutal phrase. But the truth is, if you don’t kill your competition, they’re going to eventually kill you. There is no doubt about it. The people in the same niche as you are looking for every single possible way to put you out of business. So it’s your job not to let them.

The question is, how can you survive their slings and arrows and at the same time mount an attack against them that will deal a deadly blow, or at the very least, send them reeling to the point where they have to regroup?

Well, in our first of 7 ways, we’re going to look at a method that may seem obvious, but very few people bother doing it. Why? Because it is very time consuming.

I’m talking about spying on your competition.

By spying, I mean to keep an eye on what they are doing. For example, let’s say that you are in the Internet marketing niche and your main product is ebook covers. You have a software that creates ebook covers for people.

Well, the first thing you have to do, even before you create your product is to see what’s out there and see what the price ranges are. If you were thinking of selling your ebook cover creator for $67 and everybody else is selling theirs for $47, you’re going to have a very difficult time breaking into the market, unless your ebook cover creator is truly revolutionary and does things that nobody else’s can do. Otherwise, you might want to think about lowering the price before putting it out.

But what about if everybody else is selling their ebook cover creators for around $97? This is where you really have to pounce and take advantage of your lower price of $67.

The best way to do that is to make a note of it in your web page sales copy. If you have to, buy their product. Make a note of all the features. Then do a side by side comparison of the features in your product. If your product stacks up or even exceeds the competition, make sure you let your customers know this. Put up a side by side comparison chart. And then at the end of it, show your price and show their price.

Lots of people don’t like to do this because they feel it’s a slimy tactic, kind of like the political commercials that we have to put up with just before Election Day. But there is nothing wrong with pointing out that your product has all the features, and more, of the other product, and it’s CHEAPER TOO. This is just good advertising sense.

Naturally, expect your competition to counter with a change in their sales copy attacking your product. This is why you have to constantly keep track of what’s going on around you. Not only do you have to keep an eye on what is out there as far as competing products, but you also have to keep an eye on what people are saying about YOUR products. So you are constantly on the offensive and defensive at all times.

It’s a fine line to walk. It isn’t easy, which is why a lot of people don’t bother doing all this stuff. They just put their product out and hope for the best.

Wrong, wrong, WRONG.

Kill your competition before they kill you.

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