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More Advertising & Traffic | Article #15 : BUYING LEADS

This could very well be the shortest article you ever read if I simply just said...

NEVER, NEVER, NEVER, BUY LEADS!!!!!

But I think you deserve better than that, so at the very least I should explain why you should never buy leads.

1. The first thing has to do with using a little bit of logic and thinking the process through. Let's say you have a site that sells DVDs. Maybe you're an Amazon affiliate. Okay, great. Now you see some ad for a company that reads "100,000 leads only $99." You think to yourself. "Wow, that's not bad for 100,000 leads." But before you jump into actually buying these leads, which normally come in the form of a file of names, addresses, phone numbers and email addresses, stop for just one second and ask yourself this one question.

"What are these people looking for?"

Do you really know? They could have filled out a survey about dog food for all you know. Sure, there may be some people on that list who buy DVDs, but the point is, this isn't a targeted list. And if you email them about your great DVD site, they may not take too kindly to it.

And that brings us to point number 2.

2. Because of all the people on the Internet screaming SPAM these days any time they get an email that they don't recognize, the ISPs have really had to tighten up on email delivery. So we see spam filters all over the place. As a result, a lot of email doesn't get delivered. Which means your money could very well just be wasted. And even if you DID get through to some people, you're still opening yourself up to spam complaints If you get enough of these, guess what? You can have your business literally shut down.

If these two reasons alone are not enough to convince you that buying leads is just a bad idea, then I guess you may just have to find out the hard way.

Now, having said that, there are a few lead companies that actually have excellent leads and will even email them for you, at a price. A hefty one too. And while these companies save you the hassle on the front end of spam complaints because the emails are coming from them, there is still another problem that most people don't realize.

It isn't just the email address of where the email came from that's the problem. If you include a link to your site in the email and people start screaming spam, the site itself can be targeted. That's why so many companies like Clickbank and Adminder are now saying that you can no longer use their links in email ads.

Email marketing itself is dangerous, unless you're doing it through an autoresponder service. Adding to that danger by purchasing leads is just suicide.

So like I said up top...

NEVER, NEVER, NEVER BUY LEADS.

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