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Sales Negotiation| Article #153 :REALIZING WHAT WE DON’T KNOW

Something just dawned on me that never did before. And while this may seem obvious to most of you, it was a revelation to me.

We don't always learn things in a steady even flow. In other words, our gaining of knowledge doesn't happen in regular intervals.

For example.

When I learned my first effective form of advertising in 2003, I didn't learn another form of advertising for over a year. Sure, I learned other things besides, but advertising took me time.

In contrast, this year alone, I have learned more about advertising than I had probably learned in my previous 3 years.

Knowledge doesn't flow smoothly. Sometimes we close our minds. Sometimes there isn't a lot new. Sometimes we just don't keep our eyes open for new ways of doing things.

Then, one day out of nowhere, we wake up and get hit with a half dozen different ideas.

This knowledge explosion has just personally hit me, including realizing that my marketing education didn't happen in a flowing manner. I had lots of lulls during my 4 years online.

This year, I can almost foresee expanding my knowledge to a whole new level, mostly because of what I have learned from this forum and the people I have met. I am now working on an idea that would have never come to me had it not been for, not 1, but 3 different events that all came together to literally hit me over the head.

My point is this. If you find yourself getting stuck in a rut, don't fret about it. But don't just sit in that rut either. Keep your eyes as well as your mind open. Observe what's around you. Watch what's going on in whatever niche you're in. Look for opportunities to capitalize on a new problem. If you have a solution, write it up. Between Bum Marketing and this "new" $7 Secret (not really so new as I've been selling cheap stuff forever) you should have no trouble selling your "solution" to the problem.

This business is really a piece of cake when you think of the tools that we now have and how simple some of these techniques are. It doesn't get any simpler than Bum Marketing. And that is just the tip of the advertising menu. There are so many ways of getting your product in front of people who need it that it's almost insane.

Realize what you don't know and realize that tomorrow you may know something you didn't know today.

And that something may just make all the difference in the world.

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