CodingElite.com | Articles

SEO (Search Engines)| Article #159 :SEO – PART 6

In our last article we said that we would start off with how to get the good old Googlebots to read our keywords first. This is very important towards getting a high search engine ranking. If you only get this one concept out of this whole tutorial, you will still be ahead of the game against most of the people on the Internet who put up web pages and have absolutely no idea what they’re doing. Knowledge is power and you’re about to get an education and a half in just this one article.

Okay, remember I said that Google reads your web page from left to right? Well, that’s not entirely true. There is one exception to this rule.

Did you ever go to a web page and see down the left hand column of the page a bunch of navigation links? Well, in this case, Google will read the navigation links down the left hand side before it reads anything else. So this is the exception to the left to right rule.

How does this help us?

Well, what we don’t want is for Google to read the navigation links first. We want them to read the content of our site first. The way we trick them to do this is simple. On top of the navigation links on the left hand side we simply put an empty column. When Google sees this they will see that it is an empty column and then proceed to read our content to the right of it before going down to the navigation links under the empty column.

Not a bad little trick. And it is very effective too.

One thing I want to point out. The few things we’ve gone over so far are only a fraction of the number of things you’ll have to do in order to get a good search engine ranking. In other words, don’t expect to just do the first few things we’ve discussed and expect your search engine rankings to skyrocket. You have to do ALL the things in this tutorial if you want to win the search engine wars. And that means not leaving anything out.

Before we move on to the next topic and the next article, I want to end this one with a little story.

When I was doing my first SEO for a customer, and this was long before the Brad Cullen book, I remember my partner Andy coming over to my house that day and watching me work. He noticed that I was doing a few things incorrectly. He didn’t point them out immediately. But after I was done I said to him, “Well, what do you think?” His reply surprised me. He said, “What do YOU think?” Something about his tone told me that I was doing something wrong. So I looked over my work and sure enough I had made a glaring rookie mistake. I forgot to include my <title> tag at the top of the page. I had done everything else. But I was so eager to start working on the keywords that I completely forgot that I needed a <title> tag.

My point is this, and I can’t stress this enough. You can’t leave anything out. Every part of this; every piece of the puzzle is important to frame the whole picture. Ever make a jigsaw puzzle? It doesn’t look very nice even with just one piece missing. That one piece literally ruins the whole puzzle.

Search engine optimization is no different.

Read The Next Article On This Topic.

View All Articles Under This Topic.

P.S: If you would like to learn more about this topic, you can do so by joining our mailing list. Just go to the top right hand corner of this page, enter your name and email and click "Join Our Newsletter!".