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More SEO| Article #161 :SEO – PART 8

What we have covered up to this point is what is called on page optimization. This means that all the things that we have done were directly done to our web pages. Now we are going to move into the area of off page optimization, which is actually where the majority of your optimization techniques come to play. The truth is, all the on page optimization in the world isn’t going to bring you to the top of the search engines without off page optimization. So let’s dive into that aspect of SEO right now.

Off page optimization literally mean the difference between your page ranking 1000 or ranking 1 on Google. Yes, the difference can be that great.

Off page optimization is just that. It is all the factors that add to your search engine rankings that don’t appear on your web page.

One of these is which websites link to you. The more websites that you have linking to your website, the higher your ranking. Not only are the number of the websites important but the quality of them as well. This also included the PR rank of each of these websites. The higher the better.

On each website that links to you there is then the number of links that link to your site. The more links, the better. The type of links is also important as some links are worth more than others.  Also it is important that the site that has all these links to your site is considered a quality site in the eyes of Google.

This is the basic stuff that we’re going to concentrate on. There’s more, but we’ll get to that later on. Don’t worry. By the time we’re done, you’ll have all the main pieces put together. It’s just a matter of connecting the dots and crossing all the T’s.

In order to understand how to get our site up to the top of the search engines using off page optimization, we need to first look at the top 10 sites in our niche and see how they got to where they are through the same methods. We basically want to do what they did but then take it one step farther.
The first step is to take one of the sites in your niche that is ranked up at the top of Google and do what we call a link check. To do this, go to the Google search engine and in the box where you would type in your search phrase, type in the following:

link:http://www.domain.com/

You will of course replace the www.domain.com with the actual URL of the web site that you are looking up.

After you do this, you will see which websites link to this site.
 
Let’s stop right here. From this point, there are a number of things that you are going to need to check for each site that links in to the site you’re trying to beat out. So we’ll stop here and save all of that for our next articles, because here is where things start to get a little intense and possibly a little confusing as well.

See you next time.

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