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More SEO| Article #162 :SEO – PART 9

Picking up where we left off, we’re now going to check the web sites that are linking into the site that we are trying to beat out in the search engines. As you recall, we found the linking sites by going to Google and typing in:

link:http://www.domain.com/

Replacing the www.domain.com with the actual name of the website we are trying to beat out.

Okay, we have our linked sites. Let’s just go to one of them and check the following things:

The first thing you want to check is if the page title of the page linking to your site contains the site’s main keyword phrase in it. If it does, then that is a plus in their favor. If not, it’s a plus in yours.

 

The next thing you want to check on the page if there are any anchor texts links that link back to the page you’re trying to beat out. You want to see if the keyword that the site you’re trying to beat out is in the anchor text itself. If it is, plus for them. If not, plus for you.

The next thing you want to check is the number of links to their site and the type of links to their site on the page linking to them. Then, we have to find out how many links are linking to the page that is linking to our target site. So we have to go through the link: process for this site as well. What, you thought this was going to be easy? Getting to number 1 is NEVER easy.

 

Make a note of the number of links to your target page and the number of links to the linking page. These are the numbers that we want to at least match if not beat.

The next thing you want to do is find the page rank of each of these sites. You’ll have to download the Google viewbar to do this. You’re hoping that the page ranks of the sites linking in to your target site are not too high. This gives you a better chance of beating this page out.

 

After you have gotten all this information, make a note of it somewhere. Why? Because these are the numbers that you need to beat if you’re going to beat these people out in the search engine wars.

Now, all this takes time if you do it manually, but there is a program that you can get that will do a lot of this for you automatically. It’s called SEO Elite. It will save you a ton of time. It’s not free and it’s not cheap either. But it is worth it.

Here’s the URL so you can check it out.

SEO ELITE

Now, let me inject a dose of reality into this process. If your new site is a search engine, you’re going to have a tough time beating out Google. If your new site is a generic medical information site, you’re going to have a tough time beating out Web MD. My point it this. By concentrating on keywords that aren’t as competitive, you’ll have a better chance beating out these numbers you just compiled.

We’ll stop here and move on to our next step in our next article.

See you then.

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