CodingElite.com | Articles

Writing Articles(3)| Article #184 : AD WRITING – PART 3

In this installment of our series on ad writing, we’re going to focus on what a good subject is now that we’ve gone over what a bad one is.

A good subject, as I said in our last article, is one that gets the person to either open his email or click through to read your message board or classified ad.

Rather than give you some hypothetical subjects, I am actually going to share actual subjects that I have used to get people to open my ads. These should give you some idea of the kind of subjects that you should try to write.

Some example good subjects:

I just got this $$$ in my email

URGENT! Beware Of These Programs

You WILL Make Money If You Do THIS

Tired Of Getting Ripped Off?

The # 1 Reason YOU Are Failing

I’m Sick Of All These Lies

Read What Others Have To Say

Real Honest Help

That should be more than enough to get you started.

Okay, now let’s take a look at why these subjects work. We’ll look at each one separately and analyze them.

I just got this $$$ in my email

This creates curiosity. The person is going to want to know just how much $$$ I got in my email. Obviously, the ad copy is going to have to tell them how much or they will feel cheated and angry. So if you’re going to use this, better be able to back it up.

URGENT! Beware Of These Programs

This is a killer subject for me. Why? Think about it. Many of the people you are going to write to are Internet marketers who have probably been burned by more than their share of programs. When they see a subject like this, trust me, they will run to see which programs are ripping people off. Again, you better be able to back this up with facts and proof or you’re going to be in a lot of trouble.

You WILL Make Money If You Do THIS

Again, creates curiosity. People are going to want to know just what the THIS is. Since you don’t spell it out, there is an air of mystery that surrounds this subject. And if somebody can learn just one thing (which THIS implies) to make money, they will jump all over it.

Tired Of Getting Ripped Off?

Honestly, I never expected this subject to work. Of course people are tired of getting ripped off. But it does work, because they are tired and they’re hoping that maybe what’s in this email will keep it from happening again.

The # 1 Reason YOU Are Failing

This is another one that kills for me. If you can tell a person ONE thing that they are doing wrong that will change their results, trust me, they’re going to want to know what it is. Again, you better follow through and come up with a darn good reason. Don’t worry, I have it and will reveal it later.

I’m Sick Of All These Lies

Again, creates curiosity. People are going to want to know what the lies are. Maybe they think you’ll reveal something that will help them avoid being ripped off. This subject works similarly to the urgent and ripped off subjects above.

Read What Others Have To Say

This has been one of my most successful subjects. Why? Because you’re not telling somebody something. You’re letting them know what other people are saying about it. This is what I call the testimonial ad, and it kills if used correctly.

Real Honest Help

This is another subject I never expected to work but after all the schemes that people have fallen victim to, this subject is almost like a breath of fresh air. It has 3 powerful keywords in it; Real, Honest and Help. I have never gone wrong with this one.

There you have it. Some killer subjects to get you started. Do you see though what all of these have in common? They don’t have any of the bad characteristics that I outlined in the previous article. You’ll never find me using hype, you’ll never find me using subjects that are a mile long, and you’ll never find me using boring subjects or ones that have been overused to death.

In our next installment in this series, we’ll pick up with the introduction of our ad.

Read The Next Article On This Topic.

View All Articles Under This Topic.

P.S: If you would like to learn more about this topic, you can do so by joining our mailing list. Just go to the top right hand corner of this page, enter your name and email and click "Join Our Newsletter!".