CodingElite.com | Articles

Writing Articles(3)| Article #185 : AD WRITING – PART 4

The introduction of your article, should they get that far given your subject is a killer, is where you can totally lose your reader if you don’t handle it right. Many people have the totally wrong idea of how to start off an ad. Tell me, how many ads have you seen start off like this?

“You are going to be SO glad that you opened this email. I have got an offer for you today that is going to knock your socks off and bring in thousands of dollars daily to your PayPal account for just 2 hours work a week.”

You know the ads I’m talking about. They come out with the sales pitch right out of the gate. Again, this might work with a few uneducated newbies, but you’re never going to sell anything to anybody who is going to be of any real worth to you in the long run. You want to appeal to people who ultimately will help you the most.

Well, the above example is not the way to appeal to people who are the kind of customers you want to have. When you start off your ad, you want to start slowly. You don’t want to put the person to sleep but you want to ease into the sales pitch. Yes, writing an intro is not easy. You have to walk a fine line between boring the person to death and making him sick to his stomach with all the sales hype.

Here’s an example of an intro that I use quite often and it works very well.

I hope this email finds you in good health with the holidays approaching. If you want to talk to me about this email, you can reach me at the number below. I think you will want to hear what I have to say.

Now, you might wonder what’s so special about this intro. For starters, I wished the person reading it to be in good health. I’ve already started off on the right foot. I tell the person they can reach me at the number below. That’s right. I’m actually letting them call me to see that I am a real person. Finally, I’m telling them that they may want to hear what I have to say to them. I am instilling a feeling or urgency in this email ad. They’re curiosity is going to make them want to read on. They may eventually find that they’re not interested in what I am offering, but at least I’ve gotten them through the intro. Now I just have to hold them.

Now, this intro is very generic. But remember those subjects I gave you in a previous article? Those subjects require what I call “specific” intros. Why? Because after you lead in with a subject, you better have an intro that compliments it, or you will lose your readers.

For example:

This subject…

URGENT! Beware Of These Programs

Was followed by this intro…

I hope you will take just a moment to read this. There are a number of things on the Internet that you need to be careful of. This isn't coming from somebody who has no clue what he is talking about. This is coming from someone who has been successfully marketing online for several years now. Over that time I have run into a number of things that too many people get involved in that are either not worth your time or are just plain illegal.

See how it fits? You MUST make sure that your intro fits with your subject. If I had followed this subject with something like the intro to this subject;

Read What Others Have To Say

You know what? Anything I say to you doesn't mean crap. Of course I am going to tell you that MY program is the greatest one on the Internet. Of course I am going to GUARANTEE you that you'll make money with it, $500 your first month for just 2 hours a day to be exact. But what else am I going to say? That my program is garbage?

It doesn’t make any sense.
One more and I think you’ll get the picture.

Here’s the intro to this subject:

The # 1 Reason YOU Are Failing

That's right. I am going to tell you the # 1 reason that YOU are failing. You may not like what you are about to read but at least it will be the truth.

See how that falls right in line with the subject?

The key to what I call the “one-two punch” is to write your intro always keeping your subject in mind. With a generic subject, you write a generic intro. With a very specific subject, like the one above, you better follow it up with a very specific intro.

In our next installment of this series, we’ll get into the meat of our ad and how to ease your way into selling people your product or service.

Read The Next Article On This Topic.

View All Articles Under This Topic.

P.S: If you would like to learn more about this topic, you can do so by joining our mailing list. Just go to the top right hand corner of this page, enter your name and email and click "Join Our Newsletter!".