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Writing Articles(3)| Article #187 : AD WRITING – PART 6

In our last installment of ad writing, we went over the paragraph where we identify the problem that the person is having. In this installment, we’re going to offer a solution to their problem.

This is where you really have to be convincing. Yes, they know they have a problem, but convincing them that you have the solution to their problem is easier said than done. Why? Well, many of these people have been burned more than once. They have gotten to the point where they don’t believe there is a solution to their problem. So convincing them is going to take a lot of doing.

Before I continue, let me throw some stats at you. With my email campaigns I average 1 conversion for every 46 clicks to my web site. Now, that may not seem a lot to you, but believe me, better than a 2% conversion in this climate is very good. If you get 3% you are considered to be doing very well.

Okay, taking our example from the previous installment, where we are now about to offer a solution to our FFA poster, here is what I typically use and it works very well.

“Fortunately, there is a simple solution to this problem. Below is a site that taught me some simple advertising methods that have worked very well for me for several years now. I consistently make several thousand monthly using these methods. I will be more than happy to send you verification of this. What the site will teach you is…”

And then I go into the specifics of what the site will teach them. The key is, right from the start of this paragraph, I told them that there is a simple solution to their problem. People like simple. They don’t want things that are hard or complicated. So you have to reassure them that this is something that THEY will be able to do. It does help if you actually have a system that is simple and does work.

Now, this isn’t the end of getting them to buy your product or service. Just telling them there is a solution isn’t enough. You have to offer proof, testimonials and other incentives which we will get into soon.
Before we move on to the next article in this series, how about an example of a solution to one of the other subjects that I mentioned in an earlier article?

How about this  subject?

The # 1 Reason YOU Are Failing

After I told them the # 1 reason why they are failing, I offered this solution.

Where is this all going? Simple. I have put together a book that WILL make you that GUARANTEED income to start with and then get you on your way to making money from sales or recruiting or whatever you want to do because you will have established credibility. The book consists of 3 programs. The first one is the research job, which I strongly suggest you do first, and then the next 2 are sales and recruiting programs. The 2nd one is sales and the 3rd one is recruiting. You will find they become very easy after doing the first one.

Without even knowing what our problem identification paragraph was, we can almost guess based on this paragraph. Read it very carefully and I’m sure you’ll see what the key points are.

In our next article in this series, we’ll focus on what comes after you offer the solution, which is closing the deal.

That’s the hard part.

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