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Writing Articles(3)| Article #188 : AD WRITING – PART 7

In our last installment of our ad writing series, we discussed offering our prospect a solution to their problem. In this installment we are going to work on closing the deal. Make no mistake about it. This is absolutely the hardest part of this whole process and where you lose most people. But if you’ve gotten them down this far, then all that’s left is to hit them with everything you have, without resorting to hype. That’s the really hard part.

Okay, we’ve just told them the solution to their problem. Right now they’re sitting there thinking, okay what’s next and what’s the catch? You know they’re waiting for a catch. Everybody is. Again, people have been ripped off so many times that they’re waiting for the hammer to fall on their head just one more time.
               
So you have to do a really good job in order to close this thing. This is where there are so many ways to do this that to go over them all would be close to impossible. However, there are some basic concepts that I am going to briefly go over in this article and then in our next article, we’re going to expand on these concepts.

I can’t stress this enough. This is the absolutely most critical part of the whole process. Yes, without a good subject you don’t get the ad read. But coming up with a good subject isn’t that hard. Not when you’re talking about a few words. The intro is straight forward as is the identification of their problem and the solution. But now we have to get them to dig out their wallet, take out their credit card and make a purchase. That is the hard part.

So here are the basic things you need to do in order to get them to do this.

Offer Proof – Show them proof of your income. Clickbank or PayPal screen prints will do fine. Let them see that you actually make money doing this. This shows them credibility, which is so important.

Show Testimonials – Let them see what other people have said about this system. This one thing is what I base my whole “Read What Others Have To Say” campaign around. In that case, I hit them with the testimonials right away.

Offer Bonuses – Tell them that if they purchase today, you’ll throw in these extras. Please don’t give them junk. Make those bonuses something that they will have use for.

Offer A Guarantee – If you can’t back up what you’re selling then you have no business selling it. So offer a money back guarantee if you’re selling your own product. If it’s registered with Clickbank, you have no choice.  So make them aware of the guarantee. This will make them feel a little more at ease.

Stress Time – Let them know that this offer won’t be available for long, especially the bonuses. Make them aware that failure to act on this today could cost them money.
 
The above are basic guidelines and not written in stone. This will all depend on the product and the rest of the ad.

In our next installment in this series, we’ll dive into some of these concepts in more detail.

The fun has just begun.

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