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Running A SafeList | Article #204 : RUNNING YOUR OWN SAFELIST – PART 2

In this installment of running your own safelist we're going to cover the pros and cons of running your own safeslist. Yes, as with anything in this world, there is good and there is bad. Running a safelist isn’t all roses and you need to understand what you’re getting into so you can make an informed decision about whether or not you want to even get into something like this.

The pros may be very obvious to you. Or maybe not. I don't know. Most people when they look at a safelist only see a bunch of people sending emails to each other. How does that do anything for the person who's running the safelist? Well, as a safelist owner, you do get a few perks.

For starters, you get the name and email address of every person who is a member. This may not sound like a big deal, but building your list is very important. Many people make most of their sales from their lists. Safelists are a great way to build those lists if you're an owner.
                
Most safelists have multiple member options like free, pro and platinum. The pro and platinum options are not free. All those who sign up as pro or platinum members pay a fee to do this. Guess what? That fee goes to the safelist owner. So that is another pro. You can make money just from running the safelist and getting members.

Another benefit of running a safelist is that people like to run solo ads through their safelist to the main email boxes of the members, not the list boxes. Some people are willing to pay good money for these ads. Guess what? All solo ads that are taken out that are paid for bring that income to you.

Another benefit of running a safelist, especially today, is that it's not hard to get members. Why? Because most safelist hosting services have mega submitter services that make it so that when you become part of their network, all the people who join the mega submitter ultimately become a member of your safelist. You'll be surprised to see how quickly your membership base will grow.

The cons of running your own safelist? Well, there are a few. For starters, you don't get to do this for nothing. Running a safelist usually comes with a monthly cost, unless you actually create your own safelist. And then you still have to pay for hosting. So be prepared to spend a few bucks.

Then there are all the headaches of membership. You're going to have to take care of all customer service complaints and if your membership is large, this can be very time consuming. So make sure this is something that you want to do.

Of course you will also be responsible for paying commissions to members who bring in paying members. More work to do. And again, if your membership is large, this can be very time consuming.

All in all, running your own safelist does have its rewards. If you're willing to make the sacrifices, it can be quite profitable in the long run.

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