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Running A SafeList | Article #208 : PREPARING FOR FALL

Well, the summer is winding down. Pretty soon September is going to hit and the dog days of summer will be over. While the summer sales months don't have to be bad, as I pointed out in my summer sales myth article, once September hits and Labor Day is behind us, you will see a tremendous amount of new business coming in. So how do you prepare for it? There are a few things you can do.

The first thing you need to do is prepare some new ads. The ads of summer are usually more fun filled and bright. Maybe even not as serious. People in the summer don't want to think about work. They want to have fun. So ads in the summer have to reflect that attitude. But once September hits, people start to get more serious about work. Because of this, your ads have to get more serious. The tone needs to change. A new sense of urgency has to come across. People need to be made aware that the year is almost over and that if they want to salvage what's left of it, they need YOUR product or service. Because of this sense of urgency and because people are usually motivated by it, you'll find that September is one of your best sale months of the year.

Another thing you need to do now to prepare for the fall is to take stock of your inventory. Go through your sales for the first 6 months of the year. If you're selling multiple products and some of them are not doing so well, it might be time to cut the cord and let them go. There is no point in throwing good money after bad. Concentrate on the products that are selling the best for you. If none of them are selling then concentrate on the ones that are at least getting the most click throughs. You want to concentrate your efforts for the remainder of the year on the things that are going to be the most profitable.

Another thing you want to do is make sure that all your record keeping as far as sales and expenses is up to date. Many of us have a habit of letting these things slide during the year and then all of a sudden December comes and we realize that we haven't calculated any of our expenses or income and tax time is right around the corner. So now is the time to at least catch up with what you haven't done yet. You don't want to do a whole year in January. The task can be overwhelming.

By taking care of these few things, you have a decent shot at finishing the year with some decent results as well as some piece of mind when it comes time to tell the IRS what you've earned for the year. Trust me, you'll thank me for all of this come April 15 when you've put all of this behind you with a good sales year and time to spare on your filing date.

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