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Google Slap| Article #218 : GOOGLE SLAP – PART 2
In this installment of the Google Slap, we’re going to get into some of the details of the problem, including what it is and what causes it. Hopefully, after completing this whole series, you’ll be able to take any web site and turn it into a Google Slap free zone. But in order to do that, you have to follow these instructions to the letter. Leaving out even just one detail can result in your site being slapped permanently.
The first thing you have to understand is that Google doesn’t hate you. They want nothing more than to like you. Why? Because they want the people who use their service to find web pages that are helpful. They don’t want these people emailing them and telling them that their search results are garbage. So you see, you have to look at it from the perspective of Google and the surfer. Once you’re able to do that, you’ll be able to look at this more clearly and certainly more objectively. Bottom line is this, Google wants your site to be a good one.
So, the first thing we have to define is what a good site is. In order to do that, we first have to define what a bad site is.
There are many examples of bad sites that I could give you, but what follows are the most common that seem to get Google to really tee off on people.
The Affiliate Page – Imagine you’re a user at Google and you’re doing a lookup on residual income. You find on the right hand side of the page, the paid ads, 3 ads that appear to be for different sites. Yet, when you go to each site, it turns out to be the same stupid affiliate sales page. Can you imagine how frustrated YOU’D be? This is on the top of Google’s hit list and the kind of ad that will get your CPC raised from 5 cents a click to $5 a click or more.
The No Content Page – These are the pages that basically might have a few words of text and then after that all you’ll see is a link to an affiliate product or maybe just some Adsense ads. Looking at these pages, you’d think that a 5 year old put them together. This is another page type that’s on the top of Google’s hit list.
The Tricks Page – Or what many people call black hat techniques. This could be anything from putting up a page that’s keyword stuffed to landing pages that have white on white text that redirects to an affiliate page. These pages may work for a while, but eventually Google will catch up with you.
So, now that we know what the most common bad pages are, it’s time to get down to what constitutes a good page.
That will be the topic of our next article.
See you then.
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