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Google Slap| Article #219 : GOOGLE SLAP – PART 3

In our previous installment of our Google Slap article series, we pointed out what Google considers bad sites. In this installment, we’re going to begin the meat of our discussion on just what makes up a good site in Google’s eyes and how to beat the Google Slap before it happens and if it already has happened, how to fix it. Hopefully, after this series is complete, you’ll never have to worry about the Google Slap again.

Okay, let’s go through the process of how Google Adwords works, briefly and then see where it is that we get tripped up.

When somebody does a search at Google, they get a number of sites that area hopefully relevant to what they are looking for. On the left side of the search results page is where you will find the free listings. These can be pretty well targeted but in some cases they’re not. This depends on the niche. On the right hand side is where you find the paid ads. These are usually more targeted.

When somebody sees one of these paid ads and clicks on them, they are then taken to what is called a landing page. And this is where the problem starts.

Back in the stone ages, it didn’t matter what kind of landing page you had. As long as you paid your money to Google and used the keywords that people were using to look up whatever it was that they were looking up, you got your traffic.

And then Google started what’s called the “Landing Page Quality Score.” This is a score that Google assigns to each landing page based on how good they feel it is. In a previous article I pointed out what bad landing pages are. So now it’s time to point out what good landing pages are. However, there is something even more important than that, and the crux of the whole Google Slap problem and how to beat it.

The best way to explain this is to take a site and assume that you never used Google Adwords to promote that site. Now, by using normal SEO and promotional methods to move your site up the search engine listings (the left side of the page), you then get what we call a natural score. The higher your natural score is, the less likely that you are going to be hit with Google’s Slap.

If you get nothing else out of this article or this whole series, please plant that one thing firmly in your brain. The higher your natural score is, the less likely you are going to be hit with Google’s slap.

So, the $64,000 question is simple.

What do we have to do with our web site to get a high natural score so that when we finally do decide to use Google Adwords, we will get the lowest cost per click rates possible?

That will be the subject of our next article.

See you then.

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