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Google Slap| Article #223 : GOOGLE SLAP – PART 7

In this final installment of our series on the Google Slap, we’re going to discuss how to tell if you’ve been truly slapped or if what’s going on with your account is just normal. Some people can’t tell the difference. Hopefully, after reading this article, you’ll know just how to tell when you’ve really been slapped.

Okay, let’s see. You’re running your Google Adwords campaign and you’re paying about 10 cents per click for most of your keywords. Maybe some are a little more or less. In general, the costs are around 10 cents. Suddenly, one day you wake up and look at your account and find that all your CPC costs have gone up to 20 cents or even 50 cents per click. The first thing you ask yourself is…

“Have I been Google Slapped?”

The answer in this case, is no. All Google is telling you is that your keywords are just not as relevant as they were. Most likely this is due to changes in the marketplace. Maybe there is increased competition. In this case you have to fine tune your keywords and make some adjustments. Eventually, things will most likely come back to normal.

What you can do in this case is increase your maximum bid. Sure, it might eat up your profits some, but in the long run, it will end up lowering your CPC. The point is, in this case, you haven’t been Google slapped.

However, if you wake up the next day and you see that your keywords have all gone from 10 cents per click to $10 per click, then you have most definitely been Google slapped and you’re going to have to use the methods outlined in a previous article in this series.

Right about now I can just imagine what’s going through your mind. Why is Google making us jump through all these hoops? Again, their main concern is a quality user experience. So if we want to get on Google’s good side, we have to give the user and Google what they want. Otherwise, we might as well find other ways to advertise because Google is not going to lower our CVC costs, which means we won’t get the impressions and ultimately the clicks and sales.
In closing I just want to add this one thing. While it is true that Google Adwords is probably one of, if not the most targeted form of advertising, it is not the be all and end all. There are many effective ways to promote your site on the Internet.  One of my niches earns me $1200 a month alone and I make it all without the help of Adwords and for a cost of only $200 a month.  Another niche of mine earns me $2000 a month and doesn’t cost me more than $100 a month in ad costs.

So do what you can to make your Adwords campaign work, but remember that Google isn’t the only game in town.

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