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Forex Trading| Article #224 : RIDING THE COAT TAILS

In this installment of our article series on various odds and ends, I want to talk about riding the coat tails. While many of you probably know what that means, I am sure that there are some of you who have never heard of the concept or at the very least, aren’t quite sure just what it entails. So for the purposes of this article, I’m going to give you just a brief description and introduction. It is in no way meant to be a complete course on coat tail riding techniques. I’ll save that for another article series.

Riding the coat tails, for the purposes of Internet marketing is basically promoting a product or service to a person who is using another product or service for the purpose of optimizing the performance of that other product or service. The best way to illustrate this point is with an example that you will commonly find in traffic exchanges.

There is one add that is constantly floating around the traffic exchanges that tells visitors from a certain traffic exchange how they can make better use of this particular traffic exchange by utilizing one of their services. Usually, what the service will involve is getting more visitors to the site in rotation or more sign ups under that person for the particular traffic exchange.  In other words, and quite simply, the other product or service is capitalizing on the popularity of the other traffic exchange.

Another common add that is found on traffic exchanges is what is called the traffic exchange organizer. This is a service that basically organizes all your traffic exchanges that you belong to. Why is this service even needed? Well, most people who belong to traffic exchanges usually belong to more than one. Some people belong to hundreds. Imagine trying to keep track of all those traffic exchanges. Well, this service makes it easy to do just that.

Another example of riding the coat tails was when PAS came out. The company, as of this article, is out of business. However, for a long time, people were having trouble with PAS because the price of getting in was too high. So somebody came out with a companion program for PAS where they could join the companion program for a lot less money and eventually work their way into joining PAS at the full price. Plus, this companion program made it so that you could get people into your PAS business for that same discount, or lower price. Unfortunately, this did nothing to prevent the shutting down of a program that was nothing more than a pyramid scheme.

Riding the coat tails has been going on almost since the beginning of Internet marketing itself. Somebody comes out with something and somebody else has to come out with something that will make that other product stand out more, easier to use, more profitable, or whatever.

And as long as new products and services come out all the time, there will always be other products and services that will come out riding that coat tail wave to big profits.

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