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PlanningArticle #234 :JUMPING ON THE LATEST FAD

Admit it! You’ve done it. We all do it. The new hot thing comes out and we are all over it like a cheap suit on a bum in the street.

I remember when $7 Secrets first came out. The first thing I did was put up a link for it and plaster it all over the Internet. I put it on my blog, promoted it to safelists, reviewed it on my home biz help center weekly picks page, and basically sent it to every list I had.

I did pretty well for a few days until suddenly there were no more sales or very few anyway.

What happened? I mean $7 Secrets couldn’t have become old inside of a few days, could it have? Well, the answer to that is yes and no.

As with anything on the Internet, $7 Secrets was going to make a big splash when it first came out. It was new, nobody had heard of it, and it was a novel concept. So everybody and I do mean everybody, jumped all over it. The problem is that there aren’t that many new people coming into the marketplace each day to continue the frenzied buying pace. On top of that, what most people don’t realize is that their own personal markets dry up pretty fast.

Think about it. I submitted to my lists, safelists, put a review up, posted to my blog and basically slammed this thing all over creation. There was nothing left for me to do. I can’t submit to my lists again. I mean I could, but how much more response will I get? I can submit to the same safelists again but how many more new people will see it? One it’s on my blog it’s there, and when I put up new blog entries, eventually the blog post about $7 Secrets is going to get buried. Nobody will see it anymore. As for my review, that will also get buried as I review more products.

That’s why, while jumping on the latest fad may bring you good short term results, it’s really no way to continuously run your business for many reasons. Here’s some main ones.

For starters, because of the short term returns of these fads, you’re constantly going to need to go out and find replacements. Sometimes this isn’t always easy to do. There are times of the year, especially during the summer when not a lot of new products come out.

Another problem is that with fads, you don’t always know if they’re going to take off or not. If the latest fad is where you’ve placed all your chips and it tanks, you may find yourself without any income for a while.

Finally, with fads you are competing against everybody and their grandmother to sell these things. So your chances of getting a large piece of this pie are slim.

Fads are fine. They can make you a quick buck. Just make sure you have something to fall back on.

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