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CodingElite.com | Articles General Guidelines | Article #240 :DO YOU REALLY WANT TO BE A GURU? If you go to dictionary.com and look up the word “guru”, you will find the following definition: 1. Hinduism. a preceptor giving personal religious instruction. Funny, but these definitions don’t at all fit with the term guru that we use to describe a person who is in the field of Internet marketing who we look up to as being the top of the field; the person who is making the most money; the person who we want to be most like. Now you might look at definition number 4 and say, well an Internet marketing guru is kind of like a leader. After all, we’re always watching to see what new gizmo he’s coming out with. We certainly aren’t keeping our eye on Joe Schmoe down the block, but we sure as heck know what Willie Crawford is up to. At least we know what his latest product is. And of course, when he enters the room we certainly stand in respect of what he’s accomplished. But wasn’t Willie Crawford a new guy just like you and I were at one time? I look at myself today and wonder if the day will come, should my success increase, when I will be looked at as a guru. Will I feel that I have earned the title? Would I even want the title? Think about it. If you’re someday labeled as a guru, people are going to be hanging on your every product launch. What if you come out with a new product that’s a real turkey and totally bombs out? How are you going to feel? Will you wonder how people look at you after that failure? Will people look at your differently at all? I have spoken to a few gurus and for the most part, they don’t really consider themselves as such. They basically consider themselves as nothing more than hard working individuals who have attained a high degree of success. The point of this article is one that may escape some of you because we are all so conditioned to looking at the most successful people in our field as gurus. But you need to remember that these were just ordinary people at one time. They worked hard to attain their success. But it certainly didn’t come to them through some divine intervention. The point to the point is this. You yourself may someday (I sincerely hope) find yourself having the same kind of success that people like Willie Crawford and others like him are having. You may or may not want to be looked at as a guru. That of course is your choice. However, people may just look at you in that way. When they do look at you that way, remember how you looked up to those who you once thought of as gurus and unapproachable. You will then understand what it was like for them to have all that pressure on them to constantly have to live up to everyone’s expectations. So you really have to ask yourself that question. Do you REALLY want to be a guru?
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