CodingElite.com | Articles

Butterfly Marketing | Article #262 :BUTTERFLY MARKETING – PART 4

In this installment of Butterfly Marketing, we’re going to cover some other pre-launch things that you should take of before actually unleashing your latest beast to the world.

In a previous article I mentioned telling people that the launch will be in 30 to 60 days. What you want to do at this point is actually make a date. Put it in writing. Naturally things may happen to delay the launch, but you still want to have a definite date in mind or you’ll never get that launch going. You’ll keep looking for reasons to put it off.

Make sure that you put off your launch if you get word that another product is going to be launched at the same time. The last thing you need is the extra competition. Things are going to be tough enough. That’s why you rarely see more than two major movies coming out in any one weekend. You want to bump heads with as few people as possible.

If you’re planning a really massive launch, then you’re probably going to want to hire an affiliate manager to handle this for you. The number of sales that could be coming in may be way too much for you to handle. The addition of an affiliate manager, whatever the cost, will save you a lot of grief in the long run.

Set up a member’s area for the people who have opted into your list and your affiliates that you have lined up. This way you can get testimonials and other feedback.

The next thing you want to do, a couple of days before you actually launch your product, is to send out a teaser email. Tell people to watch out for your email that will be coming out in a couple of days. Tell them what the subject line will be. This will get people all psyched up about the launch.

Finally, you have the launch email. This is where you let them have it with both barrels. Your subject should be something like “It’s FINALLY Here!” You get the message. Spare nothing.
Your goal at this point is to get these people flocking to your site like geese, or whatever else flocks. With all the pre-launch buzz, the actual launch day should be total madness.

In our next installment of this series, we’re going to focus on the actual launch itself and what comes after. Most of the hard, and exciting work, has already been done. There really is nothing like the pre-launch buzz. It may very well be one of the most exciting times in all of Internet marketing, not just for the person doing the launch but for the people getting in on it.

See you next time.

Read The Next Article On This Topic.

View All Articles Under This Topic.

P.S: If you would like to learn more about this topic, you can do so by joining our mailing list. Just go to the top right hand corner of this page, enter your name and email and click "Join Our Newsletter!".