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Links & Traffic | Article #27: SAFELISTS

Safelists are organized lists of members belonging to each list who agree to get email messages from other members of the list.

Did you get that?

In other words, John, Joe and Jane are all members of this list. John agrees to allow Joe and Jane to send him THEIR business offers in return for him being able to send them HIS business offer.

Does it work?

Well, yes and no.

Years ago when safelists first hit the scene, they were actually very effective. There weren’t a lot of them and people didn’t get a whole lot of emails, so they were able to actually go through them. But then, like everything else, other businessmen saw how profitable safelists were to the people who owned them, and as a result, safelists started popping up all over the place. When this happened the number of emails people started getting increased dramatically.

Why?

Because NOBODY joined just one safelist. I mean, this was the thing to do. Join as many safelists as you could. After all, they were FREE. Yes, safelists are free to join even though there are paid options and even some paid only safelists, or at least safelists that don’t pay to join for free, like Herculist.

But I digress.

When people started joining all these safelists, the number of emails they started getting grew to astronomical proportions. It got to the point where they couldn’t even read them all. Even worse, their email boxes started to fill up to the point where the emails could no longer be delivered to the person and they ended up getting bounced from the list.

It was a real mess.

And then it got even worse.

Just like they came out with the FFA Blasters to post to FFA sites, some brain surgeon came out with the safelist submitter. This was a piece of software or a service that could submit to thousands of safelists with one click. Not only that, with these submitters you could JOIN thousands of safelists with one click.

It was TOTALLY out of control.

And then it got even more worse.

Because of all the emails people were getting and all the email boxes that were getting filled and all the accounts that were getting bounced, somebody came up with the idea to create a special email account JUST for people who belong to all these safelists. The email service would have a box big enough to handle all the emails that were delivered PLUS, as if that wasn’t good enough, offer an option so that every night at a designated hour your email box would be “cleaned”. In other words, each email would be deleted automatically. This way, nobody would have to check their email each day. Or, in other words, none of these emails would have to be read.

And they weren’t.

And with that, safelists were effectively DEAD.

Almost.

Yeah, I know. You’re thinking “how can there be ANY value at all to joining a safelist?”

Two words. IpostAd and Yuhknow.com

IpostAd is called the black tie of safelist submitters. Yuhknow.com is the ultimate bottomless email box service. Together, they pack quite a punch.

Let me explain why.

Even though a good number of people join multiple safelists, relatively very few join IPostAd. Why does this matter? Because IPostAd submits to more safelists than any other safelist submitter service. The number of people they reach are literally in the millions.

Now, not ALL of these people belong to multiple safelists, or at least not to a large multiple of safelists. Therefore, their email boxes are still manageable. They actually DO read some of their emails, especially the new people to Internet marketing. These are the people you have a chance of reaching, and with over 2 million people (at last count) receiving YOUR emails from IPostAd, you have a decent chance of making a few safelist sales each month. No, you’re not going to get rich off of safelists, but with proper management and joining the right ones, you can pop a few here and there.

Before we get into the best safelists to join, we’re going to cover another aspect of safelist advertising. It’s not free, but it is VERY effective.

Each person who joins a safelist has to provide two email addresses when they sign up, a list address and a contact address.

The list address is the email address where your emails from other members are delivered.

The contact address is the email address where the admin of the safelist sends his messages to you in case there is something of importance that he has to tell you regarding the list you belong to.

And this is the address that can be gold for the smart marketer.
Safelist owners realized that with all the people who join their safelists, there are sure to be those who would love nothing more than to be able to advertise to these people. So they started offering solo ads. These are ads that get sent to the contact email addresses of each member.

Why the contact addresses?

Because THESE are the addresses that DON’T get bombarded with tons of emails. These are the main addresses of each member where they are expecting their IMPORTANT email, or the email that they WANT to get.

I did a solo ad to a safelists’ contact address list and made 10 sales from it. The ad cost me $20 but I made over $300, so it was more than worth it.

Okay, so now we want to know what the best safelists are to join and advertise with. There aren’t many.

Here is my very brief list.

IPOSTAD

And if you’re going to use them, you’re going to need a bottomless email box.

YUHKNOW.COM

Another excellent safelist for response in both solo ads and even regular emailing is this one…

HERCULIST

If you don’t join as a paid member then there is no point joining at all. They have over 35,000 members. If you join free you only get to send ads to 200. Not worth it. This is the most responsive list on the Internet, and it’s only like $49 a year. Certainly worth it.
Safelists are by no means the greatest forms of advertising on the Internet, not with auto cleaned email accounts and the relatively few people who read ads. But with the proper approach and also with utilizing the solo ads feature, you can actually do quite well if you spend a few bucks.

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