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$7 Secrets | Article #277 : YOU DON’T HAVE TO BE PERFECT

This is a true story. Maybe you’ll even know who I am talking about. If not, I am sure you will find this story quite interesting and may even make you want to check this guy out for yourself. Who am I talking about? I’m talking about a comedian by the name of Mitch Hedberg. Like I said, maybe you’ve heard of him. If not, then pay careful attention to what I am going to say because believe it or not, it applies to Internet marketing.

Mitch Hedberg was an odd comedian. Why? He lacked everything that a good comedian needs. He had absolutely no stage confidence whatsoever. One of the first things they teach you as a stand up comic is to look your audience in the eye. He couldn’t do that. He was so self conscious of himself that he could never look his audience in the eye.

You could see by watching him that he was a nervous wreck. He stumbled over his words, would end sentences on the dumbest notes, and was so drugged up that is was amazing that he was able to do anything at all. He couldn’t stand still for one second. The guy was a total basket case.

But guess what?

He was absolutely hilarious. I was laughing so hard I cried. He was one of the funniest comics I had ever seen.

Logic tells us that with all the things he did wrong, he should NOT have been funny at all. They should have booed him off the stage. But they didn’t. Why? They didn’t because he made them laugh. And that is all that matters in the final analysis.

You’re probably asking me right now, “Steve, what’s this got to do with Internet marketing? I mean I know you’re trying to get enough info for 100 volumes but isn’t this carrying things a little too far?”

Maybe, but it also has EVERYTHING to do with Internet marketing and I will explain why.

Many of us who enter the world of Internet marketing feel that we have to be perfect in everything we do. We think we have to learn SEO and website design and how to write sales copy and how to write articles and on and on.

Let me ask you a question. Do you think that every single Internet marketer out there who is successful knows how to do everything? Trust me, there are Internet marketers out there who don’t even know how to spell SEO let alone do it. Writing articles? Some marketers can just about write a thank you note. What separates these people from the ones who can’t do these things and let it stop them is that the successful people find somebody else to do these things for them. In other words, they outsource. Outsourcing is going to be a subject of future articles, so don’t worry, we’ll get to just how to get the most out of outsourcing.

The point is, just because you are not perfect at something, doesn’t mean that you can’t be successful at it. By finding out what your strengths are and focusing on them and then taking your weaknesses and giving those tasks to others to do, you can be just as successful as any marketer online.

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