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Common Mistakes | Article #29 : GAME PLAN EXAMPLE 1

Well, we've gotten the main forms of promotion out of the way. Now that we know what's out there, we have to work up a game plan to make the most out of what we have. This is where most people get hopelessly lost. Why? Because let's face it. There are so many options as far as advertising that there is just no way you can do each and every one of the them every day. You'd have to put in 24 hours just to make a dent in some of this stuff. So, we need a plan. We need to coordinate our efforts into a strategic plan that will make the most of those efforts. Now, having said that, there is NO one plan. Anybody who tells you that doing X, Y and Z is going to bring you A, B and C results is crazy. Every business is different. So, instead of giving you a plan to follow, which would be ridiculous, I am going to give you an example of a plan and hopefully, from this example, you can derive your own plan. There will be other game plan examples in this series.

Okay, after looking at the various ways of advertising, you decide that you want to start with just a few methods. After reading all the descriptions, you decide that you want to start off with the following 3 things.

FFA Hosting
Article Writing
Traffic Exchanges

Okay, the first thing I would do is get the things out of the way they take the least amount of time. Why? So we can get some advertising up on the Internet quickly. The quickest of the above 3 methods is FFA Hosting. Why? Because the process is simple.

1. You sign up with the FFA site or sites you want to join.

2. You write your autoresponder ad.

3. You place it into their system.

Done. The ad will now run each day. But...

Ads get old fast. So I would go to each site's SAFE system at least every 3 days and change the ad. So you want to put that on your schedule for each 3rd day to be reminded to change your ad. This is good because 2 out of every 3 days, you won't have to worry about your FFA Hosting advertising. It will run for you.

Now we get to article writing, which does take a little bit longer because writing an article can be time consuming. Some people can knock out a 500 word article in 30 minutes and others take a good hour or longer. You have to write your first article to see how long it takes you. You will pick up speed with time.

Personally, I would write 3 articles a day. One article to submit for pay, so I can make some quick cash. Another article I would submit to an article directory in order to get visitors to my site. And finally, the third article I would put on my site in order to build up content for it. This I will do everyday. That's about 90 minutes work for me.

Finally, you have the Traffic Exchanges. Because you're only starting off with 3 forms of advertising, you have a lot of time to devote to TEs. But first, you have to create a splash page for the exchanges because nobody is going to look at a full blown site. This is something you'll only have to do one time but it will take time. Fortunately, you don't have much to do.

After you get your splash page created, the next step is to sign up with as many TEs as you can. Get your pages approved and then start surfing. You should be able to surf at least a couple hours a night. This will get quite a few people to see your splash page, which if done well, can build up a list for you that won't be too shabby.

This is just one of an infinite number of game plans you can use to promote your site. The key is getting into a routine. I can't stress this enough. You have to treat your business LIKE a business or you'll never get it off the ground. Hobbies are great for having fun, but if you want to make serious money, a business is serious business, not to sound repetitive.

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