CodingElite.com | Articles

Testing & Tracking | Article #299 : TESTING AND TRACKING – PART 6

In our last installment of our series on testing and tracking, we made some changes to our website by adding testimonials and income proof. In this installment, we’re going to make some more changes and see what happens.

Again, as I said, the changes that you make are going to come from your gut. You’ll look at your website and decide what you think can be improved on.

So, looking at your website and sales page, and looking at our little checklist from the first couple of installments in this series, we decide that our price is too low. It’s currently selling for $29.95. We take a look at comparable products on the Internet and we feel that the price should be closer to $47. So we raise our price to $47 and put it out into the world.

Now, this is where we know we’re probably going to trade off units for additional profit because if the increased price. But if the drop in units actually makes us lose money, then we have to consider whether or not raising the price was a good idea.

We send our product out there for another week. We’ve gotten 8000 visitors this week. Our product is really starting to take off. Out of the 8000 visitors we made 225 sales.

Let’s take a look at our numbers, both in conversion percentage and in dollars earned.

Our conversion percentage was 3.85% and now dropped to 2.81%. That’s more than a 1% drop in conversion, most likely because of the increase in the price.

But look at our earnings.

At $29.95, we made 270 sales. That comes out to a total income for that week of $8086.50. The following week we raised the price to $47. We only made 225 sales but our income at $47 per sale actually went up to $10,575. So we made more money at $47 per sale than we did at $29.95 per sale.

This is where it gets a little complicated and where testing and analysis can drive you to drink.

Depending on whether or not you have any backend offers of OTOs with this product may determine whether or not you are actually losing money because of the price increase. You now are getting fewer customers to backend to. So your backend sales will probably decrease too. So maybe you need to either raise the prices of your backend offers or include more of them.

Ultimately, to determine whether or not to keep the price at $47, you have to look at all your income over the last 3 weeks that we’ve been testing, which includes the main product, the OTO and any backend that you have inside the product itself.

I told you this wasn’t easy. And the more things we start to change, the more complicated it gets.

In our last installment in this series, we’re going to make some more changes and finally wrap this whole thing up.

See you then.

Read The Next Article On This Topic.

View All Articles Under This Topic.

P.S: If you would like to learn more about this topic, you can do so by joining our mailing list. Just go to the top right hand corner of this page, enter your name and email and click "Join Our Newsletter!".