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Networking| Article #314 : THE SPIDER WEB EFFECT
I have a confession to make. I hate spiders. I think most people do. But give those devils credit. They have their act down to a science. They spin their little web and just wait for the fly to come by for dinner, or to be dinner, which is usually the case.
And the most wonderful thing about the spider is that after it spends on that time spinning its web, which appears to be more work than its worth, it just sits back and waits. That spider doesn’t have to do anything else but just wait for the fly to get caught in the web and then have its dinner.
You’re probably wondering what this has to do with making a living on the Internet. Well, it actually has quite a lot to do with making a living on the Internet.
The spider is able to survive in the world in which is lives by building as big a web as it can. If we in turn build our web as large as we can, or in other words, reach out to as many people as we can, our chances of success are a lot greater. Then, once we have reached out to those people, we simply let them see what we are doing and those who see the value in it will come and join us. Again, this business is not for everyone, so don’t try to make it that way.
What many good marketers do is put up their webs, or in this case, their websites, do all their planning and then wait for the results. Once you put all the pieces together and into motion, the rest should happen naturally without you having to force it.
Now, having said that, is there a lot of work in building that web? Of course there is. That spider might have worked for days on that web, which in the life of a spider is a long time. But after he was done, he was able to enjoy the fruits of his labors. Well, it’s the same with our business.
We build our site, create our product, get our advertising all into place, contact our potential JV partners, schedule our launch date and then let it fly. After that, it’s simply a matter of monitoring the results. Need a little more pepper? Fine, just add some seasoning.
Now, obviously we have to do a little more work than the spider, who ends up killing its meal. We don’t want to kill our customers. We want to keep them around for a long time. So occasionally we have to reinforce our web and make it stronger because we don’t want to lose anybody. This involves doing a number of things like offering them freebies down the road, providing them with good content and basically just giving them good customer service.
I’ve been building my web for over 4 years now. The circle of friends I’ve attracted has grown considerably. Plus, the funds I now have due to my prior efforts can build an even bigger web. If we all continue to do this, we’ll find that our business will grow as our web grows.
Yes, we can all learn something from the spider.
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