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Clickbank| Article #317 : THE COMPLETE CLICKBANK GUIDE – PART 3

In this installment of our complete Clickbank guide, we’re going to pick up our discussion with more of Clickbank policies, starting off with their policy on completed sales.

Completed Sales

ClickBank purchases product from publishers at a wholesale price equal to 92.5% of retail, less a $1 stocking fee. ClickBank also collects and remits EU VAT taxes as required. If an affiliate generated the sale, the wholesale price is automatically split between the publisher and affiliate according to the commission percentage set by the publisher. Amounts are credited to the publisher and affiliate at the moment of sale.

Okay, if all of that sounds Greek to you, let me put it into simple English. What this means is that if you are a vendor and sell a product through Clickbank, they get 7.5% of the sale.  So if the product sells for $29.95, the publisher gets only 92.5% of that or $27.70. They then take out what they call a $1 stocking fee. Of course with digital products, this is kind of bogus, since there is no stocking done. This is just Clickbank’s way of getting their money. After all, they’re not doing this for charity.

Returned Sales

As part of our commitment to quality customer service, ClickBank may approve a return in response to a customer dispute. When a sale is returned the customer receives a 100% refund and payouts from that sale are debited back out of the corresponding publisher and affiliate accounts. From the publisher's account we also charge $1 per returned online check sale. (There is no similar charge for credit card returns.)

This policy really doesn’t tell the whole story. Clickbank has a no questions asked refund policy. A customer can ask for a refund for any reason at all, or no reason, and the refund will be granted. They don’t have to show any cause whatsoever.
This policy is one that has a lot of Clickbank vendors and affiliates up in arms. Discussions on whether or not this should be allowed have been going on for a long time. Many customers will purchase a Clickbank product with the intention of returning it right from the start. Why? Because they want to pick it up for free. Clickbank does nothing to discourage this, though they do claim that if they see one particular customer making a lot of refund requests, they will ban them from using their service. I have yet to see this happen.

In our next installment of this series, we’ll continue with more Clickbank policies picking up with revoked sales, which is listed in your affiliate or vendor account as a chargeback. You’re going to love this policy.

See you then.

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