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Clickbank| Article #318 : THE COMPLETE CLICKBANK GUIDE – PART 4

In this installment of our complete Clickbank guide, we’re going to cover some more Clickbank policies, picking up with another area that really bugs vendors and affiliates, called revoked sales.

Revoked Sales

A purchase is revoked if the customer's bank later claims the purchase was unfunded or fraudulent. Revoked sales cost us money and harm our reputation as a reliable product retailer. In these instances we charge $1 per revoked online check, $5 per American Express or Discover chargeback, and $15 per all other credit card chargebacks from the publisher's account. We will charge an additional $35 penalty per credit card chargeback if the publisher's products generate in excess of 1% chargebacks in any 90-day period. ClickBank reserves the right to delist any product or group of products at any time.

This is the stuff that scares the heck out of vendors and affiliates. A customer can scream fraud and Clickbank doesn’t even really check to see if the claim is fraudulent. Get enough of these and your Clickbank days are over. It’s a good thing that most vendors put this stuff out of their minds on a daily basis or they’d go nuts.

But this is what you’re really going to enjoy reading. These are Clickbank’s suggestions for how to avoid revoked sales.

1. Remind the customer that your product brand name will not appear on their credit card statement. Instead they will see the name of product retailer "CLKBANK*COM".

2. Make it very easy for the customer to contact you for technical support. Visibly display your email address on the page so that they can write it down. If you have a business phone number, provide them with that too.

3. Let the customer know that product is backed by ClickBank's guarantee of quality customer service and that ClickBank will be happy to help them if there is any problem with their purchase

This gives vendors and affiliates a little bit of relief, but it in no way eliminates the dread that goes with every sale through their account.

Debit Backdating

Returns and revokes are backdated 8 days for accounting purposes. For example, if a return is processed on the 7th of the current month, the debit is applied to the previous pay period.

This always confused the heck out of me but I finally understood it.  As long as a return happened within the first 7 days of the month, I knew that it wouldn’t affect my sales for that month, which was basically what was on my mind at the time.

In our next installment on Clickbank we’ll cover a few more of Clickbank’s policies. Aren’t you glad that you now know this stuff before you got hooked up with them?

See you next time.

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