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Common Mistakes | Article #33 : MARKETING BLUNDERS – PART 4

In this article on our series of marketing blunders, I'm going to cover a blunder that we are ALL guilty of at one time or another. Some more than others. And yes, even I am guilty of this from time to time. Even though it is something I know I shouldn't do, I just can't help myself an occasionally I will do it. And then after I've done it, I realize that I can never take it back, that is was time wasted. And that is exactly the blunder I am talking about...Wasting time.

It's not easy to stay focused when it comes to Internet marketing. There is so much to do, and in the early stages of getting your business going, there is also a lot of disappointment. Sales don't take off the way you expected. Your opt-in list isn't growing as quickly as you would like. So it is very easy to allow yourself to be distracted by things that appear to be helpful for your business but in the long run are just time wasters. I'll give you a few examples.

Browsing through the message boards and forums is probably one of the biggest time wasters unless you're actually going there with a purpose, such as to find information on a particular subject that you feel will help you with your business. Maybe you need info on an autoresponder and you know of a forum where there is a lot of info on that subject. That's great, as long as you put it to use. But if you go there and just get into a lot of senseless chitchat with the members, as fun as that might be, it's unproductive and simply a waste of time.

Another time waster is making lists. I'm not talking about building your opt-in list. I'm talking about making all these lists about how you're going to do this and that and whatever. I'm not saying not to make a list. I have a to do list everyday. The list takes me all of 2 minutes to make. No, I'm talking about people who spend countless hours making up these drawn out lists in the most minute detail. There's no need for that. List the main points of what you want to do for that day and be done with it. Another thing that goes along this line is checking your stats daily. Many people love to check their opt-in lists each day to see how many people they have. What for? Whatever number you have isn't going to suddenly go up just because you look at it. All these little things are time wasters. They're what I call keep busy tasks that don't serve any productive means.

The easiest way to avoid doing this is simple. Before you attempt to do anything, ask yourself what this task is going to do as far as helping your business, such as getting more opt-ins or making more sales or even improving your site or product. If you can't think of one thing that the task is going to accomplish that is going to help you, then don't do it because it is a time waster.

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