CodingElite.com | Articles

Reviewing| Article #333 : THINKING LIKE A PROSPECT

This is usually where Internet marketers usually screw up. Hey, it’s not their fault. They just don’t know how to think like a prospect because nobody taught them how to think like a prospect. Well, while I can’t give you a full course in one article on how to think like a prospect, I can give you some information that should help you a lot.

If I were to give you a list of things that were related to a company presentation, would you be able to pick out the most important thing to the prospect? Well, let’s see.

In this particular presentation, we have the following things:

Company Literature – This is where the people in the room were showed all the literature on the company including history, mission statement, etc. You know, the usual stuff you expect to see.

Marketing Plan – This is where people are shown how the company plans to market their products and what you will get paid for marketing these products as well.

Training – This is where the company goes over the great training program that they have, explaining all the details of how it works.

Presenter – This is the person who gave the presentation.

Product Line – This is where the company goes over all the wonderful products that they have to sell and how much money you can make for each sale.

Company Experience – This is where the company goes over the experience that they have in this field and why they’re qualified to lead you to great riches.

Support – This is where they talk about all the great support you can get from your upline and the company itself. They make a note of how their support staff is second to none.

Company Image – This is where they discuss the company’s image in the community, pointing out all the great charitable things they’ve done for the community and so on.

Sales Tools – This is where they give you your kit of sales tools containing all the things you’ll need to sell their wonderful products.

First In The Niche – This is where they explain that they are the number one company in this niche, that there are almost no rivals.

Okay, off all these things, which one do you think was the most important to the prospect when the survey was taken? Don’t feel bad if you got this wrong because I did too.

Ready? Number 1 was the presenter. That’s right. The thing about the whole presentation that was most important to the prospect was the person giving the presentation.

Okay, now we have to understand why.

The reason is simple. The presenter is the person they are relating to one on one. Remember, this is not a sales business but a people business. We don’t care so much about products and sales kits or even commissions as we do about who is going to be personally involved with us. And at this point in time, early on, the person the prospect most identifies with is the person giving the presentation. They are so hoping that this person will say that magic words that will make the prospect say, “Yes, I believe what he just said. I know he is telling me the truth and I really believe that I will be successful because I trust in him.”

If you think I am kidding, go to a presentation where the presenter acted like a total jerk and see if you have any desire to sign up with this opportunity.

Like they say, presentation is everything.

Read The Next Article On This Topic.

View All Articles Under This Topic.

P.S: If you would like to learn more about this topic, you can do so by joining our mailing list. Just go to the top right hand corner of this page, enter your name and email and click "Join Our Newsletter!".