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Common Mistakes | Article #34 : MARKETING BLUNDERS – PART 5

In this article, we're going to cover yet another marketing blunder. This is another one that goes up right at the top of the list. As a matter of fact, this one particular blunder may be one of the most dangerous blunders that you can make. I mean it's one thing to not get feedback on your site. That's just going to lose you some time as eventually you'll figure things out on your own, at least I hope so. But this particular blunder can not only lose you money, but may also lose you your business. What am I talking about?

Email.

Now, if you're sitting there scratching your heading thinking, huh? Don't. Because this is serious stuff. People mismanage their emails so badly that they not only lose money but they also risk losing their business as well. What follows are the most common email mistakes that people make.

Remember when we talked about how free web hosting was terrible because of all the problems with a free web site? Well, free email is no better. And yet, so many people use free email accounts. They think they're saving money when in essence, all they're doing is losing money.

I can't tell you how many people write to me requesting information about one of my products. The first thing I look at is the email address. Why? Because I want to know if it's even worth it for me to try to respond. The reason is because many of these free email accounts, like Yahoo, Gmail, Hotmail and so on, either throw a ton of your mail into your spam folder or they don't bother sending it at all. You can blame the can spam act of 2003 for this. Because of people screaming spam, many emails simply don't get delivered.

So imagine you're running a business, and you set up a free web site with Geocities and get yourself a Yahoo email account. Now you start to promote. Assuming that you even get anyone to stay at your site, what do you think is going to happen if they try to email you for info? You got it. The email will either not get delivered or it will end up in your spam folder. Occasionally you'll get lucky and it will land in your in box. Do you really want to take that chance? Every email that you don't get is a potential lost sale.

Another big mistake that marketers make with their email is to spam. I don't know why they do this, but they'll set up their new web site and start sending emails to every Tom, Dick and Harry in existence. The only thing this is going to do is get your site shut down. Please don't spam. It's not worth it for the few sales that you MIGHT get.

Basically, you need to use email responsibly. If you get yourself a professional email account, at least you know that you'll receive most of your email. You may not get through to all the people out there but with your own account you at least have a fighting chance. If you do that much and stay away from spamming people, you should have a clean email campaign and system that will bring you results.

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