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More Common Mistakes | Article #36 : MARKETING BLUNDERS – PART 6

In this article we're going to cover yet another marketing blunder that really gets my goat when I see people do this. And their rational for not doing just baffles me. Sure, the ones that don't know it even exists, I can understand. But for those who know about it and just don't do it, and worse, give stupid reasons for not doing it, make me want to stick my head out a window and start screaming.

If you get nothing out of this whole series of articles other than this one concept, then you will have still learned one of the most important aspects of Internet marketing.

So here it is.

One of the biggest marketing blunders you can make is to NOT build your list.

I talk to some people who have a web site selling whatever it is. And I ask them how come they don't have an opt-in form to get people into your list? Know what they tell me? "Hey, if they come to my site and don't buy from me then, they're not going to."

This is the part where I want to scream.

People, I know it sounds cliche but the money is in the list. You can't make a steady income on just new customers. Oh, and don't even get me started on that one where people get customers who DO buy from them and then they don't offer them some kind of free gift to get them into their list so that MAYBE down the road, they can sell them something else. It just boggles my mind.

It is a known fact that most people who buy things on the Internet take at least 7 visits to your site before they make up their mind. Very few people buy something the first time they see it.

Think about the first time you saw a certain product, especially if it was a new product. Did you buy it right away? Probably not. Maybe you went online to see if there were any reviews of this product. I know I do that all the time, especially when I am buying electronic equipment. I don't want to get a stereo or mixer that people have been writing reviews on saying that it falls apart in 6 months. Rarely, if ever do I buy something the first time I see it. So why is it that so many site owners think that all they have to do is get somebody to their site and the sale is made? Trust me, it doesn't happen that way. But if you have an opt-in box with a little blurb that says, "Hey, get your free report on...," don't you think that they're going to want that free report, especially if it's about something they're interested in?

And then, when you DO get the sale, how about sending them a thank you email with a little note that says, "Here's your free gift. Just go to..." and then give them your autoresponder sign up link. Trust me, more people than not will sign up to your list.

People who don't have opt-ins are basically leaving money on the table. So please, don't leave money on YOUR table because once you do and that person gets away for good, you're probably never going to get him back again.

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