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More Common Mistakes | Article #37 : MARKETING BLUNDERS – PART 7

In this article, we're going to discuss another serious blunder that many people just don't get. Did you ever go to a forum, and not just any forum, but a respectable one that has quite a reputation and suddenly you see this post?

"Make $30,000 in 30 Days"

And then you go on to read it and it's just the biggest scam this side of the Mississippi. And you just sit there reading this thing and shaking your head as the older forum members rip this guy to shreds. Do you think that this person is EVER going to be a successful marketer? Well, maybe. Maybe he'll learn from his mistakes. Many do not. Many think that the way to make money online is to just spam your ad everywhere you can. Well, that's not quite the way to go about it. Unfortunately, this happens way too often.

And, with the coming of Myspace, this problem is even bigger. Myspace has very strict rules about advertising. There is none. So of course some jackass will come into the Myspace world and start sending ads to just about everybody he can find and spam his way out of existence. And then he wonders why his Myspace account was taken away from him.

But improper advertising goes well beyond just advertising in places where you're not supposed to. It even pertains to places where you can advertise. Why? Well, just because you are allowed to advertise somewhere doesn't mean that every ad is acceptable.

For example, there is a very well known company on the Internet called Type International. For those of you who don't know what it is, the concept is they say it is a typing job. It's not. It's a scam where you type ads all over the Internet and get paid for doing it. The pay is literally pennies per hour. The company owner even said publicly to somebody that certain third world countries will work for pennies. They don't care. Well, this company has gotten such a bad reputation for exploiting people with this scam that many message boards that DO allow ads bad Type International ads, and clearly say so in their TOS. So what do people do? They come to the message board and post a Type International ad. It gets deleted, they get warned and what do you think they do? You got it. They post it again.

Some people never learn.

But improper advertising isn't just confined to message boards and forums. You can actually advertise improperly to your own list. Now, if you're wondering how that is possible when they opted into your list, well, imagine this scenario.

Day 1...You send them their welcome email and tell them what they can expect to get in their news letter or whatever it is that you're sending them. At this point they're like, "Oh boy, this is gonna be great." Until...

Day 2...You send them a news letter and immediately bombard them with an ad to buy your product. Okay, it's a little soon but giving it one shot is okay. But then...

Day 3...You bombard them with the same ad. You tell them about all the great benefits of your product.

This goes on for 7 days. Finally on the 8th day you send them something like this...

"Hey, it's been 7 days that I've been telling you about my great product and I see you haven't bought it yet. What's up with that? Why haven't you bought my great product yet?"

You know what happens next?

Can you say unsubscribe? Yep. You just lost a customer.

I think you got the point. Use some common sense when you're advertising. If it seems like it could cause problems then more times than not, it will.

Just don't do it.

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