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More Common Mistakes | Article #39 : MARKETING BLUNDERS – PART 9

We're in the stretch run of our marketing blunders series. There's just one more article to go after this one. This is one of my favorites because it's the one blunder that separates the successful people from the really successful people. This is really less of a blunder and more of what I call, going the extra mile. What am I talking about? I'm talking about truly harnessing all the power of the Internet to make your business succeed.

In all fairness, there is a lot out there, granted. And we certainly can't do it all. But, the people who go that extra mile to find the newest tools or the hottest places to advertise and figure out a way to make the most out of those places and tools, are the ones who are the most successful. Is it a lot of work? Of course it is. Hunting down the latest technology or the hottest spots online is very time consuming. And the more successful you are the less likely you'll find the time to search out all these things.

But the people who are just starting out and don't have massive lists to take care and are barely scraping two nickels together should be out there tracking down every resource they can to improve their business. The Internet is so competitive that you need every advantage that you can get over the next guy. This means knowing what you're competition is doing as well. If you don't know what the latest books are that have come out in your niche, how will you know if your book is even any good anymore?

To give you some examples of people who do go that extra mile and look for new markets and new ways of doing things, just recently there have been two new marketing methods that have come out on the Internet. We'll be discussing them in more detail in other articles but for now I just want to mention them.

The one is a technique, which is more psychological than anything else, where a marketer decided to exploit the cheap nature of most people. He came out with a book called the $7 Secret and he sold it for $7. The theory behind it is that people will be more reluctant to buy something that is expensive than they are to buy something that is cheap. But he didn't just stop with the concept. He included a php script with the book that people could upload to their website and use this $7 Secret concept for themselves to build an opt-in list. Yes, this guy tapped into the power of the Internet and created his own script.

The other we actually touched on in a previous article on article submission. I'm referring to the "Bum Marketing" method of article submission, which I'll be covering in more detail later on. The point is, this guy took a concept of submitting articles to directories for keyword phrases that very few people search for but also have very little competition. And he gives this book away for nothing. Now quite honestly, I don't know how he makes money off of it, but I'm sure he does considering the list he's built from it.

These are just two of the many examples of people who tapped into the power of the Internet and what it can do in order to expand their business. So, if you're new and have the time to search out some of the wonderful things that are out there, do it.

You may not have the time once you're successful.

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