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More Common Mistakes | Article #40: MARKETING BLUNDERS – PART 10

This is the one I've been saving for last because this is the absolute biggest blunder of all. Know why? Because if you do this one thing, it doesn't matter what else you do. You can use the best advertising, you can use all the best tools, you can write the best ads, you can follow all the rules of the Internet and you still won't be successful. You probably have no idea what ONE thing I am talking about that will totally ruin anything else you do. Well, instead of telling you what it is right out, I'm going to tell you a true story. By the end of it, you'll know exactly what I am talking about.

A friend of mine decided that he wanted to start his own business. I asked him what he wanted to do. He told me. I won't give you my reaction just yet.

Anyway, he set up his business. He got a tax ID number, purchased a domain, got web hosting and even hired a professional web designer to do his site. He asked me to do it but I refused. I'll tell you why later.

Well, he got his site all done and set up and then started working on ad copy. That's when he realized that he probably needed a sales page too. So he hired a copywriter to do a sales page for him. It was the best looking sales page you ever saw. The web site was also dynamite looking. If you saw this site, just by the looks of it, you're swear he was going to make a killing.

He then got himself an autoresponder, realizing that he wanted to build a list of customers and potential customers. That's when he realized that he probably needed a squeeze page too, in order to get opt-ins. So he got a hold of his web designer again and he designed a squeeze page for him. This thing really kicked butt. He must have spent a fortune on all this stuff. I didn't ask. I didn't want to know.

Then he started submitting his URL to search engines. He wrote articles and submitted them to directories. He did every form of advertising imaginable, including Pay Per Click.

Finally, he had everything ready to go. He had all his PPC campaigns ready to start moving.

He let it all fly.

After one day, he had no clicks, and no impressions. Well, I told him it takes time with Google sometimes. But he was using other advertising too so he was hoping that would work.

Day 2 passed and still no impressions.

This went on for days. Finally he asked me what was wrong.

Now I'll tell you what I told him when he told me about his idea.

I said, "Are you nuts?"

He said to me, "No, I'm not. There's only 100 sites on the Internet using this keyword."

What he failed to do was look up how many searches people were doing on this keyword. Well, when I looked it up I saw that the number of monthly searches for this keyword was...

ZERO. Not ONE flippin person looks this keyword up. Of course he's not getting any impressions or clicks. NOBODY cares about this stupid thing.

In case you're wondering, his site was built around "Greenland Cuisine."

I mean have you EVER? No offense to people living in Greenland but what are you famous for as far as food?

So do you see what the big blunder was that he made?

He didn't do his market research to see if there was even a demand for this thing.

So many people make this SAME blunder when they start their business. They have this great idea and don't even think to research if anybody even cares about it.

People. Know your market. Know if there IS a market.

Otherwise, everything you do after that is a TOTAL waste of your time.

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