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More Common Mistakes | Article #41: GAME PLAN EXAMPLE 3

Okay, now that we've finished our series on blunders (and hopefully all of that sunk in or none of what comes after will matter) we can move on to another one of our game plans. This one is probably one of the most involved and intensive game plans you can do only utilizing a few methods of advertising. The reason is because each of these methods is extremely time consuming. Just one of them can take up a whole day. That's why this particular game plan will involve you doing only one of these 3 things each day and rotating as the week goes on.

Here are the 3 methods we're going to focus on for this game plan.

Joint Ventures
Link Exchanges
Banner Exchanges

See what I mean? All of these methods will involve you contacting other people. And each contact is going to involve a different method of communication.

For example. With the Joint Venture, the first thing you're going to need to do is decide who you want to approach. Now, everybody has their own theory on this but I come from the school that says you write a letter to your state senator first before you try to get an audience with the President Of The United States. I mean, it's not going to happen in most cases unless it is something very unusual, like you performed some act of bravery. So start small. There are some successful marketers out there who aren't John Reese, who just launched income.com. I doubt you'll get him to go into a JV with you.

After you decide who you want to go after, the next thing you have to do is write a personal letter. So yes, each letter you write is going to be at least partially different. For one thing, mention that person's site or product. Hopefully, you've purchased it so you can write intelligently about it. You have to show the person you're approaching that you're really interested in his product and think you have an idea that will compliment it.

After you finish putting the letter together, you're going to need to get your product prototype to him. Yes, you better have something to send him, even if it's just a comprehensive outline of what you want to do. I mean you can't just write to the guy and say, "Hey, wanna do a JV with me? I got a great idea." You better be prepared to go into great detail about your idea.

You're going to do the above procedure for a different person every 3 days. Don't worry about getting an offer from one person and then getting an offer from somebody else right after. It is unlikely to happen. And if it does, you simply tell the person who you decide not to go with that somebody else made an offer that was impossible to turn down and that you're truly sorry. But then tell him you do have an idea for another product and that you'll get it to him shortly.

Why?

Because he was interested enough in your other idea to say he wanted in. Most likely, he'll be eager to see what else you have. Don't worry, you'll think of something.

Now, on day two you're going to start on your link exchanges. This isn't as involved because it's simply a matter of trading links. Again, you can't go after a site that's in the top 10 if you're just starting out. So start small. Write a professional letter about your site and tell the person that you really like their site. Yes, you will have to go there. Look it over. Give him some details about it. Show him you're really interested and ask him if he'd be interested in a link exchange. If he is, send him your link. Hopefully he will send you his as well.

On day 3, you do the same thing with your banner exchanges. The only difference is that instead of sending a link to your site, you'll send a banner with a link to your site. Some people don't like opening attachments so you might just want to give him a URL where he can see your banner and copy and paste it to his paint program or whatever he uses.

These methods are indeed very time consuming, but they can help you in so many ways, you can't even begin to imagine.

The incoming links you'll get from other sites will help bring your site up the search engine rankings. And, if you happen to land a JV that takes off, it may be the start of something really big for you.

This is a game plan you might want to consider. Just remember on day 4 you go back to what you did on day 1.

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