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CodingElite.com | Articles More Common Mistakes | Article #42 : RESALE RIGHTS INTRODUCTION
In this article, we're going to give you a brief introduction to resale rights and then cover them in more detail in later articles. The reason for the intro is because resale rights is probably one of the most confusing aspects to many Internet marketers. The reason is because there are so many of these rights and the terms associated with them really don't tell you much about them at all. Because of this, many marketers do things with their resale rights that they're just not supposed to do. And this gets them into a lot of trouble. So hopefully, after reading this brief introduction, you'll at least have a slight idea of what the different kind of resale rights are and what you can do with them. For starters, there are your basic resale rights. These only give you the right to sell the product and nothing else. You can't claim that the product is your own and you can't grant another person resale rights for this product. These rights are usually the cheapest to get. This makes it easier to get into the black. In many cases the rights are free. These rights usually have a fixed price and terms for sale. In other words if the product sells for $10 you can't sell it for more or less money. If you're buying rights to the product, make sure you understand it well enough before you sell it as there are bound to be support questions coming your way. Master resale rights are a little more involved. These usually come with a web page to go along with the product. They'll give you the right to sell the product and also to pass along resale rights of this product to your customers. The products with the best master resale rights are the ones that contain a zip file that has everything you need to put on your download page. Then there are private label rights, of which there are basically two kinds. The first type is where you are given resale rights for the finished product and also allowed to put your name on it as author of the product. However, you are not allowed to change the product in any way. All you are allowed to do besides sell the product is put your own name on it. But it must stay absolutely unaltered from its original state. The second type of private label rights is what is called source code rights. The product itself is not finished and ready to sell. It is actually the raw source code that you can use to produce a finished item. If it is a program, like an ad blaster, it will be in source code format. If it is an informational product, like an ebook, it will usually come in the form of a Microsoft Word document or some other word processor format. This product can be changed in any way you like, including turning it into a product that grants certain resale rights of any of the type mentioned. You are limited only by your own imagination. There you have it. Those are your basic resale rights. In later articles we'll get into actually putting together resale rights packages from beginning to end. Don't worry, the fun has just started.
Sincerely,
Steven Wagenheim
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