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Resale Rights & PLR| Article # 47 : THE VALUE OF YOUR PLR PACKAGE

When you sell a PLR package, or anything for that matter, you need to make sure that the customer walks away with a feeling that he got more for his money than what he paid for it. Buyers remorse is so common in our world that the last thing you want is for people to be returning your product because they don't feel like they got their money's worth. Well, in order to keep this from happening you have to create in the buyer's mind that you are giving them a lot more that what they are paying for. There are several ways to do this 

The first, and most common way to do this is to give the buyer a lot of extras. Maybe you're selling your package on Internet marketing like we discussed in the previous article. Well, one thing you could do is maybe offer a couple of extra books. Maybe one of them could be on sales copy, since writing good sales copy is important to being able to sell anything. You could also maybe include a book on affiliate marketing. The more extras you give them, the greater the value of your package.

Another thing you can do, and this is a little more difficult, is to get people to give you testimonials for your package. When other people recommend something, this usually gives the buyer an added bit of assurance that what he is getting has real value. Now, if you can actually get some of the big names in marketing to give you a testimonial, that would really be a feather in your cap. This isn't always easy to do, as many of these big names are very busy people. But if you approach them the right way, which includes sending them your product to look over and a very professional letter (remember the article on JVs?) there is no reason why you can't get at least a couple of testimonials. Each one you get provides more value for your product.

And then of course, there is the actual appearance of the product itself. Did you ever notice whenever you go to a sales page to buy something that there is always this really nice photo of a real hard cover book? Now, we all know that these aren't really hard cover books and all that is, is just a photo. But that photo gives the buyer the impression that what they are buying is real and not just some electrons floating in cyberspace waiting to become bits and bytes on their hard drive. This is why all the most successful sales pages have ebook cover graphics. This also, believe it or not, adds value to your package. 

By doing the above things alone, you can substantially add to the value of your PLR package, thus making it more attractive for people to buy and to sell for you. Remember, sometimes it's not so much what the actual product is, though you don't want to put out junk, but what people perceive the product to be. Extras, testimonials and nice ebook covers only add to that perception.

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