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Sales Pitching| Article #50 : HONESTY IN ADVERTISING

The term "honesty in advertising" may actually seem like an oxymoron to most people. Just go to the Clickbank marketplace to the category "marketing and ads" and take a look at the sales pages for the top products. Notice something consistent about the sales copy? I'm sure you do. Most sales pages make it seem like it's simply a matter of pressing a button and watching the money pour down from the skies, the Rolls pull into your driveway, the yacht docked at the bay and your 401 K plan already matured in 48 hours.

If only life were that easy.

Sadly, it is this kind of ad copy that sells. It is this kind of ad copy that consumers want to see and it is this kind of ad copy that the creators of these programs will consistently put out. At least until the day comes when somebody makes it a law that you can't make insane claims on your web site.

Well, actually, it's started.

For those of you who frequent the Clickbank marketplace, they have just recently (at least as of this article) made some changes to their policies. You can no longer put up a site that makes any claims about how much money you can earn with a particular program. If you submit a site to them that you want included in their marketplace, you better make sure that there are no income claims on the sales page. There is still some confusion at this point in time on how this affects products that are already in the Clickbank marketplace. But I have no doubt that the hammer will soon be dropped on some of the older products as well.

With the growing number of complaints by consumers claiming that these products don't live up to all the hype, it's no wonder that this is happening. Something has to give or the whole industry is going to suffer. Don't get me wrong. There are some excellent products out there that don't make outrageous claims to consumers. Sadly, these aren't normally the big sellers. But they are starting to put a dent into the marketplace.

You're probably wondering why I am even bothering to tell you all this. Well, it's really very simple. While I'm not saying it's going to be easy, you can make an honest living online with your product, whatever it is you decide to sell, without having to resort to wild claims. Yes, there are always going to be those people out there who want the quick buck. But you have to ask yourself, are those the people you want buying your product? Don't you want people who are going to work hard at making your product successful?

Honesty in advertising. More people should try it.

The world would certainly be a better place.

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