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Sales Pitching| Article #54 : THE SALES PITCH – ADWORDS SALES COPY
Three sentences...Three short little sentences. That's it. That's all you get when you're promoting your business using Google Adwords, or for that matter any PPC search engine. You might be looking at this right now and saying to yourself, "There is no way you can emotionally prepare somebody to buy something in just 3 sentences."
Well, yes and no.
Okay, it's true that 3 sentences are not a lot of words to get your sales message across, but look at some of the best Adwords copy out there. Believe it or not, these people are racking up sales left and right. Granted, they probably have a dynamite product and web page. But they still have to get people to that page. And yes, even with just 3 sentences, you can get people to your web page.
As much as I am not the biggest fan of the Rich Jerk, he has made an art form of Adwords sales copy. Have you ever read some of his Adwords ads? You can always tell if it's him because they are just as outrageous as can be.
Here's an example:
I'm Rich...You're Not
Wanna Be Rich Like Me?
Go To My Page To Find Out
And that's one of his more tame ads. The guy is so totally off the wall that it's impossible to ignore his sales copy. Of course you don't have to write like the Rich Jerk to get your Adwords ads clicked on. Sometimes just direct and to the point will do fine.
Take this as an example for a best selling natural cure for acne.
Your Acne Gone In 3 Days
All Natural Treatment
Get Yours Today
That first line is so powerful you have no idea. Imagine suffering from terrible acne as a teenager about ready to go on your first date and a zit pops up. It's like the end of the world. You don't think a kid is going to see an ad like that and run right to the web page? Of course he will.
The key is understanding how to design an Adwords ad and it's really very simple.
Line 1 - Bold headline. This really has to make people stop in their tracks. When they read it, they have to say to themselves, "Wow, that's some claim." It's kind of like the subject of your email ad or the header of your sales page. You have to grab them by the throat.
Line 2 - This is where you briefly expand on the bold claim. Maybe you point out a benefit or feature. Like with the acne one, they point out that it's all natural. People like that since many folks hate drugs.
Line 3 - Call to action. This is where you have to either tell them, go to my site or get yours today or whatever. What works really great is something like "Limited Time Offer" or "Today Only" Of course your sales page better have the same information to reinforce that this is a time sensitive offer.
Writing sales copy for Adwords is not hard. All it takes is a little thought and a few good sentences. The best way to learn how to do this is go to Google and read some of the ads. Look up a variety of keywords, especially those that are in your niche. That way you'll know what you're up against.
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