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Reasons People Buy| Article #57 : WHY PEOPLE BUY THINGS – PART 1

So, why do people buy things? We’re going to do this in reverse order and save the top reasons for last. This way it builds up some suspense. Let’s face it, everybody loves those top 10 lists. Well, here’s my contribution to the mania.

The 10th reason why people buy things is to relieve stress.

Let's be honest. The lives we live are very stressful. We get up, go to work, come home, take care of the kids, the bills, the problems, maybe have an hour to watch TV and then we do the same thing all over again the next day. If you think stress isn't a problem, you obviously don't live in the real world or at least in the working world. So it's important that our product or service is able to relieve stress in a person's life.

For an example, let's say you are promoting an auto responder service. How can something like this relieve stress in somebody's life and how would you go about promoting it? Well, people who need auto responders are usually business persons who are trying to manage their own in house list. The way you would go about marketing this as a stress reliever would be to stress how easy a person's life will be with this auto responder service. Explain how stress free it is because they won't have to deal with manually entering people into their list. All they need to do is send them the link and once they click on it, the auto responder adds the contact. Tell them that opt outs are just as easy because at the end of each message they send there will be a link included to allow a person to opt out of the list. This way they don't have the worry of having to maintain this list manually. This helps ease some of the stress of running their business.

Let's say you're selling a product and not a service and the product is an acne cure book. You might be thinking of how you could possibly incorporate the angle of stress into a pitch for an acne cure book. Actually, it's very simple. Remember, you're targeting mostly a young audience. These are kids who are very looks conscience. The last thing they want is to be getting ready for their prom and getting a zit on their face. This is very stressful for a young teen. So what you do is tell them in your ad copy that with this natural acne cure they won't have to worry about whether or not they'll have a pimple on their prom night. This will help relieve that part of stress in their life, how they look.

If you think about your product and what it is used for, you can apply the stress principal to just about anything. Try it. You'll be surprised by the results.

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