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Words That Sell| Article #67 : 10 WORDS THAT SAY BUY – PART1

What most people don't realize is that we as human beings have some pretty hot buttons that when pushed just right, make us do things quickly. Sometimes these buttons make us do things that we wouldn't normally do. This is no more true than when we go to make a purchase. There are just certain keywords that when we hear them, make us want to purchase the item that is associated with the item. So what's my point? Well, if you can incorporate these keywords naturally into your ad copy, you have a very good chance of increasing the number of sales that you make. In this series of articles, we're going to examine these killer keywords, starting with the word "fast."

Let's face it. People don't want to wait for things. Think about it. Why do we go to fast food restaurants? We certainly don't go to them because the food is so great. I mean, it's okay, but you're certainly going to get a better meal at a fine diner.

Why do people buy microwaveable dinners? For that matter, why is the microwave such a popular item? The reason is simple. With our hectic life styles, we don't always have time to prepare an elaborate meal. Sometimes we just want to take a box out of the freezer and pop it into the microwave, thus the invention of the microwave dinner. Something else that is fast.

Did you ever go to a Jiffy Lube? Well, if you don't know what a Jiffy Lube is, it's a place that will change the oil in your car in under 15 minutes. Why are Jiffy Lubes so big? Because people don't want to wait around for an oil change. They've got more important things to do.

But the word fast is not only associated with convenience. Did you ever think about why people like to watch race cars? There is something very exciting about things that go fast. That's why the Corvette is such a popular car. It goes fast. And guys like cars that go fast. If the car went slow, or even average speed, would as many people buy it?

Fast is power. Fast is energy. Nobody likes the slow poke. They like the person who can run fast. That's why we have races, to see who the fastest person is, not the slowest, who we ultimately end up laughing at.

Steady may win the race, but fast is what attracts people. So if you can somehow incorporate fast into your business advertising, you have a good chance of making more sales. Maybe you have a product that will help somebody speed up their productivity, like a high speed printer. Great! Make the customer aware of this. Let them know how my DPI it prints in how many seconds. Throw specs at them. They may not understand them all, but they will understand one word. Fast. Put that word in your ad copy and use it for all that it's worth and you will see your sales increase. It's all psychology.

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