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Words That Sell| Article #70 : 10 WORDS THAT SAY BUY – PART 4

In this installment of "10 Words That Say BUY!!!" we're going to take a look at a couple of words that when combined, are sure fire ways to generate sales for your product or service. These words are easy and simple.

Have you noticed that the world we live in has gotten more and more complex over time? There isn't a business on the planet these days that doesn't own some sort of electronic gadget, whether it be a computer or some new way of driving nails into a wall. Manual labor is pretty much a fading thing. The problem, however, with many of these electronic gizmos, the learning curve is close to that of trying to figure out advanced calculus. Well, the last thing people want to do is have to go to college just to learn to do something. They're tired of the 200 page manuals and having to wait two weeks just to get whatever it is they're using to work. People want something that's easy and simple.

Look at most of your microwave meals. Simply remove the item from the box, pop it in the microwave, set it for the time indicated and you're done. A perfect meal in a couple of minutes. Even the more sophisticated gadgets of today, like DVD players, are getting simpler to use. Just pop in the DVD and a nice menu pops up. Simply choose the option you want by using a few key strokes on your remote control.

The reason that people want things to be simple and easy is because life itself is anything but. Did you ever try to get support for your cable service when it goes out? The automated answering system asks you about 20 questions before you even get to speak to a real live person. And that's if you're lucky enough not to get one of those speech recognition menu systems where if you don't speak slowly enough they don't understand what you're saying.

So people are tired of jumping through hoops. They're tired of not getting what they want, when they want it. Microwaveable products and services. That's what we crave. Easy and simple to use. Push a button and be done with it. That's why so many of these advertising services on the Internet are so successful. Push a button and submit your ad to 100 million sites. It doesn't get any easier than that.

So if you want to increase your business, keep it as easy as possible. If it's a physical product that comes with a manual, make the manual as easy to read as you can. If it's an ebook on how to make money on the Internet, keep it as simple as you can. Give step by step instructions if possible. People want to think as little as possible. And, if your offering some kind of service, like web hosting, make sure your hosting options for uploading files, checking email and the other things associated with web hosting packages are all easy to follow and execute.

If you keep the words easy and simple in mind when promoting your product or service, you're more likely to have more satisfied customers in the long run.

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