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Basic Advertising Methods | Article #8: INTRODUCTION TO INTERNET ADVERTISING

Well, we’ve made it this far. You’ve put your site together and now it’s time to unleash it to the world. Only one problem.

How?

I have made the last 4 years of my life an almost full dedication to learning the art of advertising online. There are more ways to promote your site online than Carter has liver pills. Some methods work well, some not so well. The problem is, when we first start out, we don’t know which is which. The only way we find out is through trial and error.

So let me jump in at this point and get this out of the way. What is going to follow in this series on advertising is simply my personal feelings on each method. I will give you a technical explanation on how each method works, which probably won’t get much criticism, and then I will give my evaluation of each method, which will probably get a TON of criticism. So be it. If you feel I am unjustly picking on a method of advertising, then by all means post your comments here or at the proper thread where I go over that particular form. I am in no way suggesting that my opinions are right, wrong or anything other than JUST my opinions. So take them with a grain of salt. I will try to back up my opinions with some facts and pieces of logic. But ultimately, you’re going to have to try out each method and see what works for yourself.

Here is a short list of the methods of advertising that I will be covering in this series of articles.

Article Writing
Auto Surfs
Banner Exchanges
Blogs
Buying Leads
Classified Ads
E-Zine Ads
FFA Hosting
FFA Posting
Forums
Joint Ventures/Freebies
Link Exchanges
List Builders
Manual Surfs
Message Boards
Pay Per Click
Safelists
Search Engines

You’ll notice that they are in alphabetical order. I think this will be the best way to cover this subject so that you can easily find what you’re looking for.

This will probably be the most extensive part of this whole series of articles.

Why?

Because I don’t care how great your site is or how great your product is. If you don’t promote it and promote it effectively, you’re not going to get people to your site.

A brief explanation why.

In the real offline world, you can open up a store on the corner to sell donuts and even without advertising, you can get lots of people to come to your store, just because they are driving by. When the Dunkin Donuts opened up down the street from us, I didn’t see any advertisements. I drove down the street, saw the Dunkin Donuts and said “Wow, a Dunkin Donuts!”

Online is a different story. There are no streets. You put up a web site and unless you tell people it exists, nobody will see it, not even the search engines.

So in the online world, advertising is 90% of the game. The rest is having a good product. And even at that, you can sell junk too and make money. Look at the “Pet Rock” and “Box Of Air” from the 70s. Those ad campaigns were dynamite.

In this series I will rate each form of advertising with 3 ratings.

1. How many people you’ll get to your site

2. The quality of traffic to the site.

3. How fast you’ll get this traffic.

Again, these are ONLY my opinions and rebuttals are more than welcome. I encourage it. If you feel I have wrongfully maligned a method of advertising, post your comments and explain why. Show us how it can be effective. This way we all learn something. I may even learn something as I certainly don’t claim to know it all. I am just speaking from experience.

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