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E-zines| Article #80: E-ZINE CONTENT- WHERE TO GET IT

Okay, you’ve decided on the format of your e-zine. Regardless of what format you decide on, you’re going to have to get content for it. The question is, where do you get this content from?

Well, you basically have two choices.

You can write it yourself or you can get it from someplace else.

Let’s start with the writing it yourself option since it is the probably the best option overall.

First of all, let me explain why I feel writing the content yourself is the best option.

The Internet is content crazy. Everything on the Internet is based on content. The sites with the highest rankings and the most visitors have the most content. But not just the most content, but the most “original” content. And that is the key.

What exactly is original content? The best way to illustrate that is with an example.

You sit down at your computer and type up a story about how your Aunt Bessie went to the store to pick up a can of peas and ended up being attacked by a 700 pound gorilla. Now that’s quite a monkey story for the middle of New York City.

It’s also original content.

Now, let’s say you submitted that story to an article directory and somebody liked it enough to include it in one of their story e-zines. They pay the article directory for the right to use the article and then they send it to their subscriber base.

That is NOT original content. It is content that somebody got from a third party.

That is why your first choice is to write your e-zine content yourself. If you send out old content that you got from some article directory to your member base and somebody happens to recognize it from someplace else, they may feel cheated. Maybe they WERE expecting original content. Don’t get me wrong, purchasing content from article directories, or even finding free content, which you can do, is perfectly legit. But don’t you feel that your subscribers deserve the best that they can get?

Now, having said that, if you simply can’t write, you can still get original content. All you have to do is hire somebody to write it for you. You can go to a place like Elance.com and get somebody to write articles for you. Please understand that in most cases, you will get what you pay for. Somebody charging you only $3 an article is probably not going to give you top notch quality work.

Now, if you should happen to find somebody who is willing to write for you for free, there is going to be a catch to this. Most likely he is going to want to include a link to his website in the newsletter itself. So just be prepared for this.

Some people really have no choice when it comes to content and have to get content from a third party. If it’s original third party content, meaning they wrote it specifically for you, that’s fine. It’s just as good as your own, if not better, especially if they are a good writer.

But if you get content that has been circulated all over the Internet, your e-zine credibility just won’t be as great. This is something you might want to consider before you even decide if you want to offer an e-zine, because without killer content, that’s the ball game.

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