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Promoting Your E-zine| Article #86 :ATTRACTIVE DESCRIPTIONS FOR YOUR E-ZINE

One thing we didn’t touch on, and we really should, is writing attractive descriptions for your e-zine.  Let’s face it, you really want to do everything in your power to get people to opt-in to your e-zine and putting out a description like this…

“Please sign up for my e-zine newsletter on Internet marketing”

Isn’t going to do it. I mean can you say “yawn city?”

Getting people to sign up for your e-zine is very similar to getting them to buy your product, even if it is free. See, the misconception that a lot of people have is that if you give something away for nothing, everybody is going to jump all over it. This couldn’t be farther from the truth.

Let me ask you a question. Do you think if you brought 100 people into a room with you and held out your closed fist and said to them, “What I am holding in my hand I am now going to give to each of you for free” and then you opened your hand to expose a handful of marbles, do you really think all 100 people will grab a marble? Maybe if there are some marble collectors, yeah. But for the most part, you’re probably going to be left with a handful of marbles.

So when you write a description for your e-zine, you really want to write something that is going to grab a person by the throat and make them want to join that e-zine.

Here’s an example of an e-zine description that I would write for that Internet marketing e-zine example that I gave you above. Tell me if this description doesn’t make you want to subscribe to this e-zine.

Are you tired of all the Internet marketing books that give you nothing but the same rehashed garbage? Are you just dying for something that is really fresh and unique? Well, you’ve come to the right place. My Internet Marketing Masterpiece E-zine is the only e-zine you will ever need to subscribe to. I’ll be sending out the latest and hottest info on a number of topics including…

Internet advertising, Blogs, Adwords, Adsense, Joint Ventures, Forums, Safelists…and on an on.

If it’s about Internet marketing, it’s in my Internet Marketing Masterpiece E-zine. So what the heck are you doing sitting on your behind? It’s free! So subscribe today and get a free gift. My own book on writing sales copy called “Super Charged Sales Letters.”

See you on the inside.

Now THAT is a description of an e-zine that is going to get people to want to opt-in to it.

Sad to say, but you will never hear truer words. The world we live in is all about marketing and perception. It doesn’t matter how good your product is. If you don’t market it in a way that makes people go “Wow, I have GOT to have this thing” then you’re not going to make many sales.

This goes for freebies as well. Yes, even e-zines that are free to join need to be promoted properly. Therefore, if you’re going to have any chance of a person seeing your e-zine description in a directory and then running to hit the subscribe button, then you better make sure that your description is a kiler.

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