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Promoting Your E-zine| Article #89 :AUTOMATING YOUR E-ZINE

In the early days of your e-zine, you’ve got maybe what, 20 subscribers? Certainly this is a manageable list. And it’s certainly easy enough to handle emailing them and taking care of all requests for opt-ins and opt-outs.

But what happens when your list hits 1000, or worse, 10,000?

There is no way you can keep up with the emails, opt-ins and opt-0uts. Remember, people are going to be opting in at different times. You may get one person on January 1 and the next person on January 14. If you’re publishing a monthly e-zine, you’re going to have to make note that John Doe gets his email in the 1st of every month and Jane Smith gets her e-zine on the 14th of every month. And of course, if somebody opts in on the 31st of a month, well then you’ve got a real problem because some months have only 30 days and…

See the situation we have here?

Over time, there is just no way to handle your mailings manually. You will literally drive yourself nuts and everybody on your list nuts as well when they either don’t get emails when they’re supposed to or get them way too often.

So what’s the solution?

Automation, that’s what.

That’s where autoresponders come in. They make running an e-zine an absolute breeze.

Each autoresponder service is slightly different as far as the interface, option and how they operate, but for the most part, all good services have the following things in common.

Automatic opt-in process – Simply have the person go to a web page form online, fill in their information and click submit. The service will then send them an email telling them that they have to confirm this, if double opt-in, which I recommend. This way you don’t have to keep track of who opted in and when.

Automatic unsubscribe process – At the end of each email that gets sent out, the service will put a little blurb that says something like “If you wish to unsubscribe, please click here.” This way, you also don’t have t worry about removing people from your e-zine.

Delay settings – Each person who subscribes to your e-zine has a subscribe date attached to their account. This makes it easy to determine when the next message goes out the subscriber and you don’t have to do anything other than type in your message into the area where all your messages are stored and designate when the message will go out in terms of number of days after previous message was sent. This way, if a person subscribes on the 7th of March and you are sending an email every 7 days, you simply just indicate for each message to send it out 7 days after the last message was sent. This way, each subscriber will get their message EXACTLY when they are supposed to.

There are more options than these, but these are the main ones that control the whole process. This way, you never have to worry about when to mail or anything when it comes to your e-zine, other than to just create your content.

Yes, autoresponders can greatly automate this process for you.

I’d be dead without mine.

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